Erfahrener Data Analyst für Leads und Conversions mit Schwerpunkt in Google Ads
Aktualisiert am 16.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 13.09.2024
Verfügbar zu: 75%
davon vor Ort: 50%
AdWords
Data Analyst
Robotic-Process-Automation
Google Analytics
Social Media
Marketingkonzept
Marketing/Medien
Marketing
Marketingprozesse
PowerPivot
Data Scientist
bigquery
dataform
Google Cloud
Big Data Analytics
WebAnalyse
English
German

Einsatzorte

Einsatzorte

Hamburg (+10km)
Deutschland
möglich

Projekte

Projekte

2 Jahre 8 Monate
2022-05 - heute

more projects

Performance-Lead + Data Activation Specialist Google Analytics Google Cloud AdWords ...
Performance-Lead + Data Activation Specialist
Google Analytics Google Cloud AdWords Projektmanagement Projektleitung Marketing Marketing/Medien Marketingkonzept Marketingprozesse
3 Jahre 9 Monate
2021-04 - heute

process of graphic design

Co-Founder & Creator Business Development Controlling Mitarbeiterführung
Co-Founder & Creator
  • The Customer is my passion project. It is a bootstrapped card game that we manufactured with a simple idea in mind: shape your own product.
  • Through the process of graphic design, gameplay design, and mvp development, I have participated in a journey from "scratch to shelves" all over Europe.
Business Development Controlling Mitarbeiterführung
5 Jahre 5 Monate
2019-08 - heute

Transforming businesses with digital solutions

Freelancing Online Marketing Manager & Data Scientist
Freelancing Online Marketing Manager & Data Scientist
  • Transforming businesses with digital solutions and highly automated digital advertising.
  • I am working for clients in work areas such as FMCG, pharma, communication, energy, entertainment, intralogistics, jewelry, recruitment, SAAS, nutrition, fashion, and more.
8 Monate
2019-02 - 2019-09

Various projects

Digital Media Planner
Digital Media Planner
Campaigning:
  • with experience in independent campaign planning, execution, and optimization for 7 clients simultaneously (with 6 figure plans).
  • with software knowledge of a variety of Social Media Tools, Google Ads and Analytics, Adform and many others  with direct reporting and communication to the clients


Programmatic Buying

  • responsible for optimization of general programmatic-buying-processes and deal management via Adform with proactive execution and communication with and to Adform support and publishers


New Business Consultant

  • with involvement on digital campaign solutions in new business pitches
mediaplan GmbH
Hamburg Area, Germany
2 Jahre 8 Monate
2016-07 - 2019-02

Various projects

(Sound) Branding Consultant
(Sound) Branding Consultant
Brand Analyst
  • with experiences in scanning auditory dimensions of clients' competitors to
  • recommend differentiating communication-strategies.
  • with conducting brand-audits to identify existing strength and weaknesses.
  • with background in cultural studies for identifying target groups.


Sound Branding Consultant

  • with facilitation performances for management and directors.
  • with client support and briefings regarding the subject sound branding.
  • with experiences in developing creative auditory concepts.


Creative Producer

  • with mixing/mastering of sound productions and recording of professional speakers with Logic.
  • with development of audio-visual designs with Adobe Creative Cloud.
GROVES Sound Communications
Hamburg Area, Germany
2 Jahre 5 Monate
2016-07 - 2018-11

Various projects

Head of Online Marketing & Development (Web/App)
Head of Online Marketing & Development (Web/App)
Online Marketing:
  • with research and analytical capabilities to determine the most relevant target group.
  • with practical design skills in the complete Adobe Cloud to create visual and animated content for several (smaller) campaigns.
  • with an expressed and accomplished preference in programmatic and automated advertisement operated through Facebook Businessmanager,
  • Google AdWords, Google Analytics, Firebase, AppAnnie, iTunes Connect and the Google PlayStore.
  • with relevant KPI knowledge and continuous controlling-reports to the CEO


Web/App Development:

  • with project management skills for coordinating several iOS, Android and WEB Projects.
  • with insights about software design and connected storage systems through a secured API.
  • with acquisition and team-building skills to profit from long-term business relationships.


Human Ressource Manager:

  • with resource planning skills for several internships and freelancers.
  • with empathy and focus to invest as much as needed into the how and as much as possible into the why.
SonicTonic
Hamburg Area, Germany
7 Monate
2014-09 - 2015-03

Bachelor Thesis

Bachelorand
Bachelorand
Otto Group
7 Monate
2014-03 - 2014-09

Intern

  • Independent analysis and evaluation of innovative e-commerce technologies and product solutions for use in the otto Group.
  • Service provider analysis of a group-wide partner in innovative technologies of article image production
  • Development and planning of a workshop to identify e-commerce innovations for a niche shop of the Otto Group.
  • Independent contact with external service providers in the iBeacon area and conduct of a subsequent practical test of the technology for a group shareholder.
  • Price and assortment analysis of a group company with subsequent competition analysis
Hamburg Area, Germany
6 Monate
2013-10 - 2014-03

Organising and executing a strategy workshop

Freelancing Business Consultant
Freelancing Business Consultant
  • Organising and executing a strategy workshop with the whole executive management to identify the company's long-term strategy
TMQS
Büchen
5 Monate
2012-09 - 2013-01

Transformation of a sales training into an e-learning concept

Freelancing Business Consultant
Freelancing Business Consultant
  • Transformation of a sales training into an e-learning concept, which reduced the linear decrease of quality in the sales process after the training.
tesa SE
Hamburg Area, Germany
5 Monate
2012-02 - 2012-06

Identification and evaluation of further network

Freelancing Business Consultant
Freelancing Business Consultant
  • Identification and evaluation of further network agents for enhancing the current network of Hanseatic Consulting.
Hanseatic Consulting ? Studentische Unternehmensberatung e. V.

Aus- und Weiterbildung

Aus- und Weiterbildung

2015 - 2017

Brand Management and Marketing Communication

Master of Business Administration (M.B.A.)

University of Southern Denmark


2010 - 2015

Business Informatics

Bachelor of Applied Science (B.A.Sc.)

Fachhochschule Wedel


2013 - 2013

Entrepreneur, Business Development and Communication

Bachelor of Science (B.Sc.)

University of the Sunshine Coast


Certifications

  • B2B Marketing Foundations
  • Creating a Marketing Growth System
  • English Certificate (2/2)
  • Leadership Training Certificate

Kompetenzen

Kompetenzen

Top-Skills

AdWords Data Analyst Robotic-Process-Automation Google Analytics Social Media Marketingkonzept Marketing/Medien Marketing Marketingprozesse PowerPivot Data Scientist bigquery dataform Google Cloud Big Data Analytics WebAnalyse

Produkte / Standards / Erfahrungen / Methoden

Zusammenfassung
I truly believe that brands and moderate consumption provide people with constants in an ever-changing world.
Our mission as brand managers and marketers is to provide resonating touchpoints, which allow our customers to connect to our values.
Surround yourself with values that you believe in and principles that you stand for.

This will add value and identity to everyone.


Top-Kenntnisse

  • Marketing Communications
  • Management Consulting
  • Project Management

Einsatzorte

Einsatzorte

Hamburg (+10km)
Deutschland
möglich

Projekte

Projekte

2 Jahre 8 Monate
2022-05 - heute

more projects

Performance-Lead + Data Activation Specialist Google Analytics Google Cloud AdWords ...
Performance-Lead + Data Activation Specialist
Google Analytics Google Cloud AdWords Projektmanagement Projektleitung Marketing Marketing/Medien Marketingkonzept Marketingprozesse
3 Jahre 9 Monate
2021-04 - heute

process of graphic design

Co-Founder & Creator Business Development Controlling Mitarbeiterführung
Co-Founder & Creator
  • The Customer is my passion project. It is a bootstrapped card game that we manufactured with a simple idea in mind: shape your own product.
  • Through the process of graphic design, gameplay design, and mvp development, I have participated in a journey from "scratch to shelves" all over Europe.
Business Development Controlling Mitarbeiterführung
5 Jahre 5 Monate
2019-08 - heute

Transforming businesses with digital solutions

Freelancing Online Marketing Manager & Data Scientist
Freelancing Online Marketing Manager & Data Scientist
  • Transforming businesses with digital solutions and highly automated digital advertising.
  • I am working for clients in work areas such as FMCG, pharma, communication, energy, entertainment, intralogistics, jewelry, recruitment, SAAS, nutrition, fashion, and more.
8 Monate
2019-02 - 2019-09

Various projects

Digital Media Planner
Digital Media Planner
Campaigning:
  • with experience in independent campaign planning, execution, and optimization for 7 clients simultaneously (with 6 figure plans).
  • with software knowledge of a variety of Social Media Tools, Google Ads and Analytics, Adform and many others  with direct reporting and communication to the clients


Programmatic Buying

  • responsible for optimization of general programmatic-buying-processes and deal management via Adform with proactive execution and communication with and to Adform support and publishers


New Business Consultant

  • with involvement on digital campaign solutions in new business pitches
mediaplan GmbH
Hamburg Area, Germany
2 Jahre 8 Monate
2016-07 - 2019-02

Various projects

(Sound) Branding Consultant
(Sound) Branding Consultant
Brand Analyst
  • with experiences in scanning auditory dimensions of clients' competitors to
  • recommend differentiating communication-strategies.
  • with conducting brand-audits to identify existing strength and weaknesses.
  • with background in cultural studies for identifying target groups.


Sound Branding Consultant

  • with facilitation performances for management and directors.
  • with client support and briefings regarding the subject sound branding.
  • with experiences in developing creative auditory concepts.


Creative Producer

  • with mixing/mastering of sound productions and recording of professional speakers with Logic.
  • with development of audio-visual designs with Adobe Creative Cloud.
GROVES Sound Communications
Hamburg Area, Germany
2 Jahre 5 Monate
2016-07 - 2018-11

Various projects

Head of Online Marketing & Development (Web/App)
Head of Online Marketing & Development (Web/App)
Online Marketing:
  • with research and analytical capabilities to determine the most relevant target group.
  • with practical design skills in the complete Adobe Cloud to create visual and animated content for several (smaller) campaigns.
  • with an expressed and accomplished preference in programmatic and automated advertisement operated through Facebook Businessmanager,
  • Google AdWords, Google Analytics, Firebase, AppAnnie, iTunes Connect and the Google PlayStore.
  • with relevant KPI knowledge and continuous controlling-reports to the CEO


Web/App Development:

  • with project management skills for coordinating several iOS, Android and WEB Projects.
  • with insights about software design and connected storage systems through a secured API.
  • with acquisition and team-building skills to profit from long-term business relationships.


Human Ressource Manager:

  • with resource planning skills for several internships and freelancers.
  • with empathy and focus to invest as much as needed into the how and as much as possible into the why.
SonicTonic
Hamburg Area, Germany
7 Monate
2014-09 - 2015-03

Bachelor Thesis

Bachelorand
Bachelorand
Otto Group
7 Monate
2014-03 - 2014-09

Intern

  • Independent analysis and evaluation of innovative e-commerce technologies and product solutions for use in the otto Group.
  • Service provider analysis of a group-wide partner in innovative technologies of article image production
  • Development and planning of a workshop to identify e-commerce innovations for a niche shop of the Otto Group.
  • Independent contact with external service providers in the iBeacon area and conduct of a subsequent practical test of the technology for a group shareholder.
  • Price and assortment analysis of a group company with subsequent competition analysis
Hamburg Area, Germany
6 Monate
2013-10 - 2014-03

Organising and executing a strategy workshop

Freelancing Business Consultant
Freelancing Business Consultant
  • Organising and executing a strategy workshop with the whole executive management to identify the company's long-term strategy
TMQS
Büchen
5 Monate
2012-09 - 2013-01

Transformation of a sales training into an e-learning concept

Freelancing Business Consultant
Freelancing Business Consultant
  • Transformation of a sales training into an e-learning concept, which reduced the linear decrease of quality in the sales process after the training.
tesa SE
Hamburg Area, Germany
5 Monate
2012-02 - 2012-06

Identification and evaluation of further network

Freelancing Business Consultant
Freelancing Business Consultant
  • Identification and evaluation of further network agents for enhancing the current network of Hanseatic Consulting.
Hanseatic Consulting ? Studentische Unternehmensberatung e. V.

Aus- und Weiterbildung

Aus- und Weiterbildung

2015 - 2017

Brand Management and Marketing Communication

Master of Business Administration (M.B.A.)

University of Southern Denmark


2010 - 2015

Business Informatics

Bachelor of Applied Science (B.A.Sc.)

Fachhochschule Wedel


2013 - 2013

Entrepreneur, Business Development and Communication

Bachelor of Science (B.Sc.)

University of the Sunshine Coast


Certifications

  • B2B Marketing Foundations
  • Creating a Marketing Growth System
  • English Certificate (2/2)
  • Leadership Training Certificate

Kompetenzen

Kompetenzen

Top-Skills

AdWords Data Analyst Robotic-Process-Automation Google Analytics Social Media Marketingkonzept Marketing/Medien Marketing Marketingprozesse PowerPivot Data Scientist bigquery dataform Google Cloud Big Data Analytics WebAnalyse

Produkte / Standards / Erfahrungen / Methoden

Zusammenfassung
I truly believe that brands and moderate consumption provide people with constants in an ever-changing world.
Our mission as brand managers and marketers is to provide resonating touchpoints, which allow our customers to connect to our values.
Surround yourself with values that you believe in and principles that you stand for.

This will add value and identity to everyone.


Top-Kenntnisse

  • Marketing Communications
  • Management Consulting
  • Project Management

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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