02/2021 - 2024: Evaluating marketing budgets
Role: Global Product Marketing Content Manager
Customer: Swarowski
Tasks:
- Responsible for developing global product marketing campaigns & content materials.
- Global content briefing, planning, and implementing.
- Using product development expertise in developing high-end campaigns of international reach.
- Overseeing international campaign production and international photoshoots.
- Planning essential campaign deliverables with the agency.
- Providing detailed product selections.
- Approving ready to publish customer facing content for own media channels and international partners and licensors.
- Responsible for retouching and copywriting feedback rounds with the creative agency.
- Striving to grow category, increasing market shares and reaching new consumers across all markets.
- Exploiting all marketing touchpoints to build the category through content.
- Executing launches and building category pillars across markets.
- Managing, in cooperation with other departments, trade, activation and media plans.
- Working closely with media agencies to deliver best consumer communication, based on extensive market and competitors? analysis.
- Interacting effectively with other departments to support marketing objectives (sales, logistics, trainings, merchandising).
06/2020 - 02/2021: Overseeing components risks and orders
Role: Global Cross Category Manager
Customer: Swarowski
Tasks:
- Responsible for developing collections of jewelry and accessories from idea to shelf with global reach of approximately 3,000 stores in roughly 170 countries in the world.
- Accountable for product planning and execution throughout the 360 degree fashion product lifecycle.
- Overseeing the conceptualization, design, creation, selling and distribution of three cross- category collections.
- Defining the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and product or packaging changes.
- Assessing market competition by comparing designs to competitors? products.
- Planning, coordinating, and controlling the manufacturing processes, working closely with development team.
- Determining product pricing and evaluating cost implications.
- Overseeing the production and launch timelines by leading collection launch monitoring risks and delays.
- Aligning designs with creative director and approving product designs.
- Evaluating portfolio structure.
06/2020 - 02/2021: Online Merchandising
Role: Global Jewelry Collection Development Manager
Customer: Swarowski
Tasks:
- Working on jewelry selections with Publicis agency for all global brand campaigns since FW19 season.
- Deciding on what jewelry feature in communication to best achieve marketing objectives and reach desired customer base.
- Establishing consumer facing communication, discussing with legal, PR and training departments to ensure internal and external communication paths and standards are aligned with Product Marketing objectives.
- Presenting the seasonal collections to 3rd Party buyers i.e. Amazon and Zalando
- Selecting products for Swarovski with Online Merchandising
- Leading innovative earring back project with sourcing team in Hong Kong
- Working on tools dedicated for global Retailer days
- Onboarding major agencies and copywriters on jewellery collections
- Working on regional campaigns dedicated for Middle East and APAC regions
- Working on collaboration campaigns with Disney, Warner Bros, Zalando, Amazon, Tmall, Palace Museum in Beijing
- Reviewing PR statements and newsletters for magazines and fashion weeks
- Responsible for influencer-dedicated jewellery selections on Instagram
- Selecting jewellery gifts for celebrities and products to be featured on Swarovski social media
07/2018 - 10/2018: Implementing international brand strategy and adapting it to the local specificities.
Role: Emerging Markets Assistan Manager
Customer:Parfums Christian Dior
Tasks:
- Responsible for consolidating branding and market performance data from 14 clusters.
- Accompanying each country Brand Manager in serving as first point of contact and maintaining daily communication with the countries.
- Guiding and overseeing launch of Joy by Dior perfume and Ultra Rouge lipstick in Eastern Europe.
- Summarizing international market performances of all Christian Dior makeup, skincare and perfumes categories for budget purposes.
- Transferring international marketing guidelines and strategies to all export countries, including: PR, digital, TV, merchandising and perfumery animations plans.
- Evaluating effectiveness of marketing campaigns across all export countries (digital, print, outdoor, animations).
- Analyzing the effects of TV campaigns on sell-in and sell-out results in Eastern Europe.
- Monitoring the effects of collaboration between markets and local retailers incl.: Sephora, Douglas, Marionnaud, Jasmin, Superpharm, Muller.
- Consolidating international trade activities of all retailers, including: animation slots, windows plans, in-store visibility activities, mailings and events for global HQ in Paris.
- Managing promotion/POSM forecasts for the upcoming season.
- Preparing intelligence marketing analysis: collecting information about promotional activities of competition, preparing country product category rankings based on retailer?s sell in data, analysing emerging market trends.
- Consolidating financial and logistics performance as well as analysing KPI results with financial controller while preparing quarterly strategy presentation for Parfums Christian Dior conference in LVMH HQ.
- Establishing, executing and maintaining product category vision and strategy in line with HQ brand strategy.
- Overseeing merchandising activities in and out of home and ensuring high standards of execution.