Digital Marketing
Aktualisiert am 19.01.2024
Profil
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Remote-Arbeit
Verfügbar ab: 22.01.2024
Verfügbar zu: 100%
davon vor Ort: 0%
Marketing
Online Marketing
Marketing/Medien
Marketingkonzept
B2C
B2B
German
Mother Tongue
Swiss German
Mother Tongue
French
Advanced and independent usage
English
Business & Negotiation, Fluent
Spanish
Business & Negotiation, Fluent

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 11 Monate
2021-11 - heute

Freelancing

  • Clients
    • Paco Rabanne
    • Puig
    • Starcom
    • Publicis
    • The Walt Disney Company
  • Expertise of Work:
    • Media Planning
    • Digital Marketing Strategy
    • Digital Marketing Channels (Paid Ads)
      • Facebook, Instagram
      • Pinterest
      • Google Ads, Google Display Network
      • Programmatic, DV360, Adobe DSP
      • Snapchat
      • Tiktok
PUNTA CANA, DOMINICAN REPUBLIC
6 Monate
2021-09 - 2022-02

Management

CHIEF MARKETING OFFICER
CHIEF MARKETING OFFICER
  • Mandate to advise and operationally manage the marketing of the Baby
  • Birdy and Chiefslife products in the digital marketing space. Shifted the
  • strategy from offline marketing to digital marketing. Grew revenue by 273%
  • with the same marketing budget as in the previous 2 years.
  • Baby Birdy:
    • Creation of the funnel strategy
    • Management of the relevant channels
    • Creation and monitoring of the budget
    • Definition and monitoring of KPIs
  • Chiefslife:
    • Advisory role in Digital Marketing for the Head of Marketing.
REBELLION GROUP AG
MANDATE BASE, ZÜRICH, SWITZERLAND
8 Monate
2021-01 - 2021-08

Consulting

SENIOR DIGITAL SPECIALIST
SENIOR DIGITAL SPECIALIST
  • Clients
    • AMAG
    • Audi
    • SKODA
  • Leading the project team as well as the communication with the executives in charge of the marketing budget. Responsable for Audi, SKODA and AMAG in the Swiss market. The clients' yearly marketing budget exceeds CHF 40 million.
  • Consulting with customers in digital marketing Creation and discussion of reports.
  • Coordinating digital multichannel projects in consultation with print, TV and Out of Home.
  • Ensuring processes and project management.
  • Leading a project team including management of tasks.
  • Communication about goals and strategies with C-Levels
MEDIACOM
ZÜRICH, SWITZERLAND
1 Jahr
2020-01 - 2020-12

Headhunted by Google to drive business growth

AGENCY DISPLAY SPECIALIST, LARGE CUSTOMER SALES
AGENCY DISPLAY SPECIALIST, LARGE CUSTOMER SALES
  • Headhunted by Google to drive business growth by leading the best performance agencies in Germany:
    • Mediacom
    • iProspect
    • GroupM
    • Mindshare
    • eprofessional
    • Blue Summit
  • Build thorough knowledge of how agencies can use Google?s display products to meet their marketing objectives. Agencies supervised several hundred millions of EUR of the companies with the highest turnover in Germany.
  • Drove YoY Display Growth by 187%
GOOGLE
DUBLIN, IRELAND
5 Monate
2019-09 - 2020-01

Analysis and consulting of the strategies of advertisers

PARTNER MANAGER DACH,SMALL AND MIDSIZE BUSINESS
PARTNER MANAGER DACH,SMALL AND MIDSIZE BUSINESS
  • Headhunted by Pinterest to establish Pinterest Advertising in the DACH market.
  • Analysis and consulting of the strategies of advertisers to solve complex business problems of DACH advertisers.
  • Discover new advertising partnerships with fast-growing start-ups and well-known brands throughout the DACH market.
  • Working with cross-functional and international teams to influence the international product roadmap based on market needs.
  • Use data, insights and measurements to create innovative marketing communication plans that meet the partner's objectives.
  • Growth in Adspend 793%.
PINTEREST
DUBLIN, IRELAND
1 Jahr
2018-10 - 2019-09

Developing

DIGITAL MARKETING CONSULTANT
DIGITAL MARKETING CONSULTANT
  • Consulting,
  • Conception.
  • Strategy development
  • Developing digital marketing taking into account the business model,
  • corporate goals and relevant KPIs in the channels of:
    • Search engine marketing (SEO, SEA, shopping)
    • Social media advertising (Facebook, Instagram, LinkedIn)
    • Programmatic Advertising
    • Feed Management
  • Project management with up to 6-digit sums as well as coordination with C-Levels on client side.
  • Responsible for the strategic & operational development of national as well as international clients.
  • Management of cross-channel (Search Engine Optimization, Search Engine Advertising, Social Media Advertising, Programmatic Advertising) projects within the digital market development.
  • Project planning and ensuring the framework conditions (budgets, timing etc.).
  • Coordination of internal and external resources.
  • Execution of data analyses and derivation of concrete recommendations for action.
  • Active further development of the consulting unit (range of services, processes, automations, etc.).
ADS&FIGURES *DIGITAL AGENCY OF THE YEAR 2020*
BERN, SWITZERLAND
1 Jahr 5 Monate
2017-04 - 2018-08

Procurement of debt capital from investors

FOUNDER & MANAGING DIRECTOR
FOUNDER & MANAGING DIRECTOR
Founder and Managing Director of the micro brand MQT that produces Swiss Made watches.
  • Procurement of debt capital from investors and responsible for the digital market development in the channels Social Media Advertising, Social Media Community Management, Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
  • Defining implementation of sustainable measures to achieve all short-, medium- and long-term corporate goals in close coordination with the Board of Directors and the shareholders.
  • Sold all company shares in 2018
MQT HORLOGÈRE SUISSE SA
BERN, SWITZERLAND
9 Monate
2017-05 - 2018-01

digital market development

FOUNDER & MANAGING DIRECTOR
FOUNDER & MANAGING DIRECTOR
Founder and Managing Director of the Fitness Center YoungFIT.
  • Procurement of debt capital from investors.
  • Responsible for the digital market development.
  • Defining implementation of sustainable measures to achieve all short-,
  • medium- and long-term corporate goals in close coordination with the
  • Board of Directors and the Shareholders.
on request
BERN, SWITZERLAND
1 Jahr 11 Monate
2016-03 - 2018-01

Guidance and management

MANAGEMENT ASSISTANT
MANAGEMENT ASSISTANT
  • Organizing and taking minutes of board meetings and general meetings.
  • Participation in the organization of events of the association.
  • Guidance and management of 1 - 2 trainees of the basic commercial education (mostly profile E) of the HSO and Feusi as well as advice in the selection of personnel.
  • Processing of technical inquiries to the association, in administrative terms.
  • Administrative support of the boards and commissions of the association.
  • Assumption of tasks in projects of the IVR up to project management within the scope of own competences.
  • Security tasks for the House of Canton
INTERVERBAND FÜR RETTUNGSWESEN
BERN, SWITZERLAND
9 Monate
2015-07 - 2016-03

Telephone fundraising

SENIOR CALL CENTER AGENT
SENIOR CALL CENTER AGENT
Telephone fundraising for:
  • Pro Juventute
  • Fairmed
  • Brot für Alle
  • Amnesty International
  • Pestalozzi Kinderdorf
  • SOS Children's Village
SPIRITLINE GMBH
BERN, SWITZERLAND
1 Jahr 3 Monate
2014-12 - 2016-02

Management of the library

EMPLOYEE RECEPTION
EMPLOYEE RECEPTION
  • Management of the reception secretariat including access control in the House of Cantons.
  • Responsibility for the supervision of interns, each of whom completes a 6- month professional internship.
  • Preparation of accounts.
  • Preparation of statistics on the utilization of the conference rooms in the House of Cantons.
  • Organization of the ch government seminar.
  • Maintenance of the website www.Haus-der-Kantone.ch and the Closed User Group.
  • Management of the library of the Conference of Cantonal Governments.
  • Deputy security officer in the House of Cantons and ensuring evacuation drills.
  • Member of the operating commission in the House of Cantons.
CH STIFTUNG/FONDATION CH/FONDAZIONE CH
BERN, SWITZERLAND
11 Monate
2013-08 - 2014-06

Management of the university library

LIBRARY STAFF
LIBRARY STAFF
EIDGENÖSSISCHE HOCHSCHULE FÜR BERUFSBILDUNG EHB
ZOLLIKOFEN BE, SWITZERLAND
3 Jahre
2010-08 - 2013-07

Management of the university library.

COMMERCIAL APPRENTICE
COMMERCIAL APPRENTICE
EIDGENÖSSISCHES HOCHSCHULINSTITUT FÜR BERUFSBILDUNG EHB
ZOLLIKOFEN BE, SWITZERLAND

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 2 Monate
2014-09 - 2016-10

Bachelor of Science in Business and Management

Middlesex University
Middlesex University

Kompetenzen

Kompetenzen

Top-Skills

Marketing Online Marketing Marketing/Medien Marketingkonzept B2C B2B

Produkte / Standards / Erfahrungen / Methoden

SOFTWARE & TOOLS

  • Bexio
  • GSuite
  • DV360
  • Shopify
  • Hubspot
  • Salesforce
  • Klaviyo
  • Expensya
  • MS Office
  • Wordpress
  • Adobe DSP
  • Google Search
  • Google Analytics
  • Meta Business Manager
  • Snapchat Business Manager
  • Pinterest Business Manager

Betriebssysteme

MacOS
WindowsOS
ChromeOS

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 11 Monate
2021-11 - heute

Freelancing

  • Clients
    • Paco Rabanne
    • Puig
    • Starcom
    • Publicis
    • The Walt Disney Company
  • Expertise of Work:
    • Media Planning
    • Digital Marketing Strategy
    • Digital Marketing Channels (Paid Ads)
      • Facebook, Instagram
      • Pinterest
      • Google Ads, Google Display Network
      • Programmatic, DV360, Adobe DSP
      • Snapchat
      • Tiktok
PUNTA CANA, DOMINICAN REPUBLIC
6 Monate
2021-09 - 2022-02

Management

CHIEF MARKETING OFFICER
CHIEF MARKETING OFFICER
  • Mandate to advise and operationally manage the marketing of the Baby
  • Birdy and Chiefslife products in the digital marketing space. Shifted the
  • strategy from offline marketing to digital marketing. Grew revenue by 273%
  • with the same marketing budget as in the previous 2 years.
  • Baby Birdy:
    • Creation of the funnel strategy
    • Management of the relevant channels
    • Creation and monitoring of the budget
    • Definition and monitoring of KPIs
  • Chiefslife:
    • Advisory role in Digital Marketing for the Head of Marketing.
REBELLION GROUP AG
MANDATE BASE, ZÜRICH, SWITZERLAND
8 Monate
2021-01 - 2021-08

Consulting

SENIOR DIGITAL SPECIALIST
SENIOR DIGITAL SPECIALIST
  • Clients
    • AMAG
    • Audi
    • SKODA
  • Leading the project team as well as the communication with the executives in charge of the marketing budget. Responsable for Audi, SKODA and AMAG in the Swiss market. The clients' yearly marketing budget exceeds CHF 40 million.
  • Consulting with customers in digital marketing Creation and discussion of reports.
  • Coordinating digital multichannel projects in consultation with print, TV and Out of Home.
  • Ensuring processes and project management.
  • Leading a project team including management of tasks.
  • Communication about goals and strategies with C-Levels
MEDIACOM
ZÜRICH, SWITZERLAND
1 Jahr
2020-01 - 2020-12

Headhunted by Google to drive business growth

AGENCY DISPLAY SPECIALIST, LARGE CUSTOMER SALES
AGENCY DISPLAY SPECIALIST, LARGE CUSTOMER SALES
  • Headhunted by Google to drive business growth by leading the best performance agencies in Germany:
    • Mediacom
    • iProspect
    • GroupM
    • Mindshare
    • eprofessional
    • Blue Summit
  • Build thorough knowledge of how agencies can use Google?s display products to meet their marketing objectives. Agencies supervised several hundred millions of EUR of the companies with the highest turnover in Germany.
  • Drove YoY Display Growth by 187%
GOOGLE
DUBLIN, IRELAND
5 Monate
2019-09 - 2020-01

Analysis and consulting of the strategies of advertisers

PARTNER MANAGER DACH,SMALL AND MIDSIZE BUSINESS
PARTNER MANAGER DACH,SMALL AND MIDSIZE BUSINESS
  • Headhunted by Pinterest to establish Pinterest Advertising in the DACH market.
  • Analysis and consulting of the strategies of advertisers to solve complex business problems of DACH advertisers.
  • Discover new advertising partnerships with fast-growing start-ups and well-known brands throughout the DACH market.
  • Working with cross-functional and international teams to influence the international product roadmap based on market needs.
  • Use data, insights and measurements to create innovative marketing communication plans that meet the partner's objectives.
  • Growth in Adspend 793%.
PINTEREST
DUBLIN, IRELAND
1 Jahr
2018-10 - 2019-09

Developing

DIGITAL MARKETING CONSULTANT
DIGITAL MARKETING CONSULTANT
  • Consulting,
  • Conception.
  • Strategy development
  • Developing digital marketing taking into account the business model,
  • corporate goals and relevant KPIs in the channels of:
    • Search engine marketing (SEO, SEA, shopping)
    • Social media advertising (Facebook, Instagram, LinkedIn)
    • Programmatic Advertising
    • Feed Management
  • Project management with up to 6-digit sums as well as coordination with C-Levels on client side.
  • Responsible for the strategic & operational development of national as well as international clients.
  • Management of cross-channel (Search Engine Optimization, Search Engine Advertising, Social Media Advertising, Programmatic Advertising) projects within the digital market development.
  • Project planning and ensuring the framework conditions (budgets, timing etc.).
  • Coordination of internal and external resources.
  • Execution of data analyses and derivation of concrete recommendations for action.
  • Active further development of the consulting unit (range of services, processes, automations, etc.).
ADS&FIGURES *DIGITAL AGENCY OF THE YEAR 2020*
BERN, SWITZERLAND
1 Jahr 5 Monate
2017-04 - 2018-08

Procurement of debt capital from investors

FOUNDER & MANAGING DIRECTOR
FOUNDER & MANAGING DIRECTOR
Founder and Managing Director of the micro brand MQT that produces Swiss Made watches.
  • Procurement of debt capital from investors and responsible for the digital market development in the channels Social Media Advertising, Social Media Community Management, Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
  • Defining implementation of sustainable measures to achieve all short-, medium- and long-term corporate goals in close coordination with the Board of Directors and the shareholders.
  • Sold all company shares in 2018
MQT HORLOGÈRE SUISSE SA
BERN, SWITZERLAND
9 Monate
2017-05 - 2018-01

digital market development

FOUNDER & MANAGING DIRECTOR
FOUNDER & MANAGING DIRECTOR
Founder and Managing Director of the Fitness Center YoungFIT.
  • Procurement of debt capital from investors.
  • Responsible for the digital market development.
  • Defining implementation of sustainable measures to achieve all short-,
  • medium- and long-term corporate goals in close coordination with the
  • Board of Directors and the Shareholders.
on request
BERN, SWITZERLAND
1 Jahr 11 Monate
2016-03 - 2018-01

Guidance and management

MANAGEMENT ASSISTANT
MANAGEMENT ASSISTANT
  • Organizing and taking minutes of board meetings and general meetings.
  • Participation in the organization of events of the association.
  • Guidance and management of 1 - 2 trainees of the basic commercial education (mostly profile E) of the HSO and Feusi as well as advice in the selection of personnel.
  • Processing of technical inquiries to the association, in administrative terms.
  • Administrative support of the boards and commissions of the association.
  • Assumption of tasks in projects of the IVR up to project management within the scope of own competences.
  • Security tasks for the House of Canton
INTERVERBAND FÜR RETTUNGSWESEN
BERN, SWITZERLAND
9 Monate
2015-07 - 2016-03

Telephone fundraising

SENIOR CALL CENTER AGENT
SENIOR CALL CENTER AGENT
Telephone fundraising for:
  • Pro Juventute
  • Fairmed
  • Brot für Alle
  • Amnesty International
  • Pestalozzi Kinderdorf
  • SOS Children's Village
SPIRITLINE GMBH
BERN, SWITZERLAND
1 Jahr 3 Monate
2014-12 - 2016-02

Management of the library

EMPLOYEE RECEPTION
EMPLOYEE RECEPTION
  • Management of the reception secretariat including access control in the House of Cantons.
  • Responsibility for the supervision of interns, each of whom completes a 6- month professional internship.
  • Preparation of accounts.
  • Preparation of statistics on the utilization of the conference rooms in the House of Cantons.
  • Organization of the ch government seminar.
  • Maintenance of the website www.Haus-der-Kantone.ch and the Closed User Group.
  • Management of the library of the Conference of Cantonal Governments.
  • Deputy security officer in the House of Cantons and ensuring evacuation drills.
  • Member of the operating commission in the House of Cantons.
CH STIFTUNG/FONDATION CH/FONDAZIONE CH
BERN, SWITZERLAND
11 Monate
2013-08 - 2014-06

Management of the university library

LIBRARY STAFF
LIBRARY STAFF
EIDGENÖSSISCHE HOCHSCHULE FÜR BERUFSBILDUNG EHB
ZOLLIKOFEN BE, SWITZERLAND
3 Jahre
2010-08 - 2013-07

Management of the university library.

COMMERCIAL APPRENTICE
COMMERCIAL APPRENTICE
EIDGENÖSSISCHES HOCHSCHULINSTITUT FÜR BERUFSBILDUNG EHB
ZOLLIKOFEN BE, SWITZERLAND

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 2 Monate
2014-09 - 2016-10

Bachelor of Science in Business and Management

Middlesex University
Middlesex University

Kompetenzen

Kompetenzen

Top-Skills

Marketing Online Marketing Marketing/Medien Marketingkonzept B2C B2B

Produkte / Standards / Erfahrungen / Methoden

SOFTWARE & TOOLS

  • Bexio
  • GSuite
  • DV360
  • Shopify
  • Hubspot
  • Salesforce
  • Klaviyo
  • Expensya
  • MS Office
  • Wordpress
  • Adobe DSP
  • Google Search
  • Google Analytics
  • Meta Business Manager
  • Snapchat Business Manager
  • Pinterest Business Manager

Betriebssysteme

MacOS
WindowsOS
ChromeOS

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