Swiss Army Knife UX Design, User Research und Conversion Rate Optimierung. 10+ Jahre Erfahrung in SaaS, E-Commerce (D2C, B2B, B2C)
Aktualisiert am 31.07.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 31.07.2024
Verfügbar zu: 100%
davon vor Ort: 15%
UX-Design
Conversion Rate Optimierung
User Research
A/B Testing
Figma
GUI-Test
Teststrategien
Design/Entwicklung/Konstruktion
Design-Konzept
Rapid Prototyping
Usability-Design
Bootstrap
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Usability
WebAnalyse
Google Analytics
Design Thinking
Testdesign
Konzepterstellung
Schnittstellendesign
German
native speaker
English
business fluent
Armenian
native speaker
French
basic knowledge
Turkish
basic knowledge

Einsatzorte

Einsatzorte

Berlin (+20km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Monate
2024-03 - 2024-04

E-Commerce Optimization + Checkout Concepts

Freelance CRO & UX Designer Figma AB Tasty balsamiq ...
Freelance CRO & UX Designer

  • Conception, design, and LIVE improvements with AB Tasty for the e-commerce stores of Kloeckner Metals USA and stakeholder engagement.
  • Conception and UI design, developer handoff for the checkout process in the e-commerce store of Kloeckner Europe, expansion of the design system in Figma, user testing, AB testing, onsite surveys. 

prototyping concepts user research UI design onsite surveys fakedoor teststs design system mockups developer handoff CRO architecture visualization User flows stakeholder management Responsive Webdesign design system presentations
Figma AB Tasty balsamiq Balsamiq Powerpoint Miro Confluence Keynote
Kloeckner Metals
Berlin / Remote
2 Monate
2023-11 - 2023-12

ESN + More Nutrition: Conversion Testing Backlock and Conversion Management

Freelance CRO Manager Google Analytics ABlyft Balsamiq ...
Freelance CRO Manager

  • Conversion management for the e-commerce stores of ESN and More Nutrition.
  • Backlog creation, conversion audit, conception, and KPI data analysis with Google Analytics.

CRO Audit preparation of hypothesis backlog competitor analysis user research user flow analysis concepts prototypes presentations
Google Analytics ABlyft Balsamiq Figma Notion Keynote
The Quality Group GmbH
Remote
4 Jahre 11 Monate
2018-11 - 2023-09

e-commerce portal for B2B customers,

Senior UX Designer, CRO Manager Figma A/B Tasty Balsamiq ...
Senior UX Designer, CRO Manager

  • Responsible UX designer for the global e-commerce portal for B2B customers, agile project management. 
  • Building and managing a conversion testing team to run A/B tests and surveys. 
  • User research, presentations, and stakeholder management. 
  • Building the corporate design system in Figma.

prototyping wireframing mockups and concepts (low to high fidelity) CRO management A/B tests usability tests product tests online surveys fake door tests personas interviews workshops developer handoffs design systems (Figma) user flow diagrams stakeholder management workshops and presentations
Figma A/B Tasty Balsamiq Adobe CS Bootstrap Studio Jira & Confluence RapidUserstests design thinking methodologies regular GDPR and compliance training Excel Powerpoint Word Forms organized in agile scrum and design sprints
Kloeckner.i GmbH
Berlin
4 Jahre 1 Monat
2014-10 - 2018-10

Rapid Usertests in agile product management

UX Designer & Consultant RapidUsertests Balsamiq Figma ...
UX Designer & Consultant

Ux designer for Rapid Usertests in agile product management. UX consultant in the user-centric design process of various B2B, and B2C clients: Consulting in testing strategies, conduction, and evaluation of quantitative and qualitative user research methods, presentations, stakeholder management, and UX design.

  • prototyping
  • concept design
  • wireframing
  • usability tests
  • product tests
  • surveys
  • personas
  • user interviews
  • UI design
  • user flow diagrams
  • user journey mapping
  • workshops
  • stakeholder management
  • presentations
  • design systems
  • design documentation
  • style guides


Clients

mobile.de, cyberport, Deutsche Telekom, Mister Spex, HAUFE, Bild der Frau, Ernsting's family, sky, COOP, Bosch, Maxdome, Stromnetz Berlin, BSR, GeVestor, and many more

prototyping concept design wireframing product tests UI design design documentation usability tests surveys style guide personas user interviews design systems B2B B2C D2C Responsive Webdesign
RapidUsertests Balsamiq Figma Adobe CS Sketch Adobe XD and Trello organized in scrum sprints
various
Berlin
1 Jahr 1 Monat
2013-10 - 2014-10

Flyers, Websites, Corporate Designs

Freelance Designer Photoshop Illustrator Indesign ...
Freelance Designer

  • Concept creation for software products, wireframing, prototyping, planning and execution of user tests, layout, and design of print media. 

Concepts wireframing prototyping user validation layout and designs for print media.
Photoshop Illustrator Indesign Fireworks
Quintact
Remote
7 Monate
2012-09 - 2013-03

Mobile App Design

Working student Photoshop Illustrator Indesign ...
Working student

  • Designing/providing graphics for software products and print media, redesigning existing apps, creating wireframes, UX design for the e-publishing app "Eltern Magazin", and adapting an iPhone app to its iPad counterpart. 

prototyping concept design wireframing UI design designs for print media
Photoshop Illustrator Indesign Fireworks
Smart Mobile Factory
4 Monate
2011-07 - 2011-10

Interfacedesigner for mobile Apps

Intern Photoshop Illustrator Indesign
Intern

  • Research, conception and design, localization of the "EcoChallenge" app, acquisition of test subjects for user tests, planning and implementation of usability tests. 

prototyping concept design wireframing UI design user testing
Photoshop Illustrator Indesign
Raureif GmbH
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

5 Jahre 10 Monate
2007-10 - 2013-07

Interface design

Bachelor of Arts, Fachhochschule Potsdam
Bachelor of Arts
Fachhochschule Potsdam

  • Graphical User Interfaces
  • User Centered Design,
  • MULTITOUCH DESKTOP

Kompetenzen

Kompetenzen

Top-Skills

UX-Design Conversion Rate Optimierung User Research A/B Testing Figma GUI-Test Teststrategien Design/Entwicklung/Konstruktion Design-Konzept Rapid Prototyping Usability-Design Bootstrap Adobe Photoshop Adobe Illustrator Adobe InDesign Usability WebAnalyse Google Analytics Design Thinking Testdesign Konzepterstellung Schnittstellendesign

Schwerpunkte

Concetpion
Experte
User Experience Design
Experte
Conversion Rate Optimierung
Fortgeschritten
User Research
Experte
User Centered Design
Experte

Produkte / Standards / Erfahrungen / Methoden

Figma
Experte
A/B Tasty
Experte
Adobe CC
Fortgeschritten
Balsamiq
Experte

Profile

I enable companies to better understand their users and turn them into loyal customers. Over the past decade, I have successfully helped more than 30 companies (B2B, B2C, D2C, etc.) deliver the best possible user-centered digital products to their customers. As a UX professional, my job is to fully understand user needs and deliver concepts, prototypes, and mock-ups, that are on point. As CRO I maximize sales through data-driven optimizations


Specializations

UX Design

  • Conception
  • prototyping
  • user testing
  • evaluation
  • iteration


CRO

  • Analysis and evidence-based improvement of conversion goals (purchase rate, registration rate, CTR, etc.)


Product Design

  • Responsive design for
    • desktop, tablet & mobile
    • developer handoffs
    • building and maintaining design systems
    • e-com
    • SaaS
    • Lead-Funnels


UX Research

  • Quantitative research methods
    • A/B tests
    • surveys
    • fake door tests and data analysis
  • Qualitative research methods
    • Interviews
    • usability tests
    • product tests
    • customer journey analysis
    • personas
    • workshops
    • heuristic evaluations
    • expert reviews
    • competitor analysis


Technologies

  • AB Tasty
  • Rapid User Tests
  • Figma
  • Balsamiq
  • Bootstrap Studio
  • Google Analytics
  • Notion
  • Miro
  • Adobe CC
  • Sketch
  • MS Office (Excel, Powerpoint, Word, Forms)
  • Confluence
  • Jira
  • ABlyft
  • Varify.io, etc.

Branchen

Branchen

  • E-Commerce
  • Software as a Service (SaaS)
  • B2B
  • B2C
  • D2C

Einsatzorte

Einsatzorte

Berlin (+20km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Monate
2024-03 - 2024-04

E-Commerce Optimization + Checkout Concepts

Freelance CRO & UX Designer Figma AB Tasty balsamiq ...
Freelance CRO & UX Designer

  • Conception, design, and LIVE improvements with AB Tasty for the e-commerce stores of Kloeckner Metals USA and stakeholder engagement.
  • Conception and UI design, developer handoff for the checkout process in the e-commerce store of Kloeckner Europe, expansion of the design system in Figma, user testing, AB testing, onsite surveys. 

prototyping concepts user research UI design onsite surveys fakedoor teststs design system mockups developer handoff CRO architecture visualization User flows stakeholder management Responsive Webdesign design system presentations
Figma AB Tasty balsamiq Balsamiq Powerpoint Miro Confluence Keynote
Kloeckner Metals
Berlin / Remote
2 Monate
2023-11 - 2023-12

ESN + More Nutrition: Conversion Testing Backlock and Conversion Management

Freelance CRO Manager Google Analytics ABlyft Balsamiq ...
Freelance CRO Manager

  • Conversion management for the e-commerce stores of ESN and More Nutrition.
  • Backlog creation, conversion audit, conception, and KPI data analysis with Google Analytics.

CRO Audit preparation of hypothesis backlog competitor analysis user research user flow analysis concepts prototypes presentations
Google Analytics ABlyft Balsamiq Figma Notion Keynote
The Quality Group GmbH
Remote
4 Jahre 11 Monate
2018-11 - 2023-09

e-commerce portal for B2B customers,

Senior UX Designer, CRO Manager Figma A/B Tasty Balsamiq ...
Senior UX Designer, CRO Manager

  • Responsible UX designer for the global e-commerce portal for B2B customers, agile project management. 
  • Building and managing a conversion testing team to run A/B tests and surveys. 
  • User research, presentations, and stakeholder management. 
  • Building the corporate design system in Figma.

prototyping wireframing mockups and concepts (low to high fidelity) CRO management A/B tests usability tests product tests online surveys fake door tests personas interviews workshops developer handoffs design systems (Figma) user flow diagrams stakeholder management workshops and presentations
Figma A/B Tasty Balsamiq Adobe CS Bootstrap Studio Jira & Confluence RapidUserstests design thinking methodologies regular GDPR and compliance training Excel Powerpoint Word Forms organized in agile scrum and design sprints
Kloeckner.i GmbH
Berlin
4 Jahre 1 Monat
2014-10 - 2018-10

Rapid Usertests in agile product management

UX Designer & Consultant RapidUsertests Balsamiq Figma ...
UX Designer & Consultant

Ux designer for Rapid Usertests in agile product management. UX consultant in the user-centric design process of various B2B, and B2C clients: Consulting in testing strategies, conduction, and evaluation of quantitative and qualitative user research methods, presentations, stakeholder management, and UX design.

  • prototyping
  • concept design
  • wireframing
  • usability tests
  • product tests
  • surveys
  • personas
  • user interviews
  • UI design
  • user flow diagrams
  • user journey mapping
  • workshops
  • stakeholder management
  • presentations
  • design systems
  • design documentation
  • style guides


Clients

mobile.de, cyberport, Deutsche Telekom, Mister Spex, HAUFE, Bild der Frau, Ernsting's family, sky, COOP, Bosch, Maxdome, Stromnetz Berlin, BSR, GeVestor, and many more

prototyping concept design wireframing product tests UI design design documentation usability tests surveys style guide personas user interviews design systems B2B B2C D2C Responsive Webdesign
RapidUsertests Balsamiq Figma Adobe CS Sketch Adobe XD and Trello organized in scrum sprints
various
Berlin
1 Jahr 1 Monat
2013-10 - 2014-10

Flyers, Websites, Corporate Designs

Freelance Designer Photoshop Illustrator Indesign ...
Freelance Designer

  • Concept creation for software products, wireframing, prototyping, planning and execution of user tests, layout, and design of print media. 

Concepts wireframing prototyping user validation layout and designs for print media.
Photoshop Illustrator Indesign Fireworks
Quintact
Remote
7 Monate
2012-09 - 2013-03

Mobile App Design

Working student Photoshop Illustrator Indesign ...
Working student

  • Designing/providing graphics for software products and print media, redesigning existing apps, creating wireframes, UX design for the e-publishing app "Eltern Magazin", and adapting an iPhone app to its iPad counterpart. 

prototyping concept design wireframing UI design designs for print media
Photoshop Illustrator Indesign Fireworks
Smart Mobile Factory
4 Monate
2011-07 - 2011-10

Interfacedesigner for mobile Apps

Intern Photoshop Illustrator Indesign
Intern

  • Research, conception and design, localization of the "EcoChallenge" app, acquisition of test subjects for user tests, planning and implementation of usability tests. 

prototyping concept design wireframing UI design user testing
Photoshop Illustrator Indesign
Raureif GmbH
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

5 Jahre 10 Monate
2007-10 - 2013-07

Interface design

Bachelor of Arts, Fachhochschule Potsdam
Bachelor of Arts
Fachhochschule Potsdam

  • Graphical User Interfaces
  • User Centered Design,
  • MULTITOUCH DESKTOP

Kompetenzen

Kompetenzen

Top-Skills

UX-Design Conversion Rate Optimierung User Research A/B Testing Figma GUI-Test Teststrategien Design/Entwicklung/Konstruktion Design-Konzept Rapid Prototyping Usability-Design Bootstrap Adobe Photoshop Adobe Illustrator Adobe InDesign Usability WebAnalyse Google Analytics Design Thinking Testdesign Konzepterstellung Schnittstellendesign

Schwerpunkte

Concetpion
Experte
User Experience Design
Experte
Conversion Rate Optimierung
Fortgeschritten
User Research
Experte
User Centered Design
Experte

Produkte / Standards / Erfahrungen / Methoden

Figma
Experte
A/B Tasty
Experte
Adobe CC
Fortgeschritten
Balsamiq
Experte

Profile

I enable companies to better understand their users and turn them into loyal customers. Over the past decade, I have successfully helped more than 30 companies (B2B, B2C, D2C, etc.) deliver the best possible user-centered digital products to their customers. As a UX professional, my job is to fully understand user needs and deliver concepts, prototypes, and mock-ups, that are on point. As CRO I maximize sales through data-driven optimizations


Specializations

UX Design

  • Conception
  • prototyping
  • user testing
  • evaluation
  • iteration


CRO

  • Analysis and evidence-based improvement of conversion goals (purchase rate, registration rate, CTR, etc.)


Product Design

  • Responsive design for
    • desktop, tablet & mobile
    • developer handoffs
    • building and maintaining design systems
    • e-com
    • SaaS
    • Lead-Funnels


UX Research

  • Quantitative research methods
    • A/B tests
    • surveys
    • fake door tests and data analysis
  • Qualitative research methods
    • Interviews
    • usability tests
    • product tests
    • customer journey analysis
    • personas
    • workshops
    • heuristic evaluations
    • expert reviews
    • competitor analysis


Technologies

  • AB Tasty
  • Rapid User Tests
  • Figma
  • Balsamiq
  • Bootstrap Studio
  • Google Analytics
  • Notion
  • Miro
  • Adobe CC
  • Sketch
  • MS Office (Excel, Powerpoint, Word, Forms)
  • Confluence
  • Jira
  • ABlyft
  • Varify.io, etc.

Branchen

Branchen

  • E-Commerce
  • Software as a Service (SaaS)
  • B2B
  • B2C
  • D2C

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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