2009 ? heute: conceptual design and copywriting for multi-channel advertising campaigns
Rolle: UX Writer, Social Media Manager, Consultant ? Freelancer
Kunde: Additional Clients - Freelancer
Aufgaben:
- Worked with high-profile clients including L?Oréal Paris, Telekom AG, simyo GmbH, Medical One AG
- Led the conceptual design and copywriting for multi-channel advertising campaigns (online, print, TV), ensuring messaging was clear, engaging, and aligned with brand identity
- Created copy to enhance customer engagement across social media platforms, newsletters, and websites, optimizing content for different formats and audiences
- Provided consulting services to develop content strategies that improved brand presence and communication across digital and traditional media
2023 ? 2023: UX writing
Rolle: UX Writer ? Process Optimization
Kunde: Deutsche Bank AG, Frankfurt am Main
Aufgaben:
- Set up UX writing best practices within feature teams to improve overall copy quality
- Developed comprehensive writing guidelines, glossary, design library components and tone of voice, to ensure consistency across feature teams
- Planned and streamlined future workflows, focusing on language management and localization strategies
- Collaborated in the creation and review of new features as part of daily operations
- Audited and improved existing copy to optimize user engagement
2023 ? 2023: Designed use cases for a cross platform digital assistant
Rolle: UX Writer & Conversation Designer (VUI) ? Consultant (AI)
Kunde: Cariad SE (Volkswagen AG), Berlin
Aufgaben:
- Designed use cases for a cross platform digital assistant, ensuring seamless user interactions across devices
- Conducted UX research, created prototypes using Figma, and prepared quantitative studies to validate design decisions and optimize user flows
- Established detailed documentation to guide development and ensure consistency in voice and interaction design
- Collaborated closely with developers in the creation of an AI powered digital assistant, aligning technical functionality with user needs
- Developed prompts and response texts, shaping the assistant's conversational tone and improving user engagement with AI driven interactions
2022 ? 2022: Defined project and software requirements
Rolle: Consultant ? Conversation Designer ? Project Manager
Kunde: Uniper SE, Düsseldorf - Freelancer
Aufgaben:
- Defined project and software requirements, ensuring alignment with business objectives and technical feasibility
- Developed comprehensive roadmaps, milestones, and KPIs to track progress and ensure stakeholders were well informed at every stage of the project
- Created detailed concepts and use cases to guide the initial phases of development, ensuring clarity and direction for cross functional teams
2020 ? 2021: Developed complex
Rolle: Consultant ? Conversation Designer for Digital Assistants ? Strategy and Process Optimization ? Coach for Content Teams
Kunde: ENBW AG, Karlsruhe - Freelancer
Aufgaben:
- Developed complex use cases and concepts based on stakeholder requirements, ensuring the digital assistant aligned with business needs
- Created bot training using MS LUIS and QnA Maker, delivering tailored responses for departments such as IT, HR, and others, to enhance automation and user interactions
- Coached new conversation designers, providing guidance on best practices and ensuring consistency in conversational tone and structure
- Established new processes within an agile environment, fostering collaboration between content teams, development teams, and stakeholders to streamline workflows and improve project outcomes
2019 ? 2019: Creating concepts, use?cases and journeys
Rolle: Consultant ? Conversation Designer ? Project Manager
Kunde: Innogy SE., Dortmund - Freelancer
Aufgaben:
- Creating concepts, use?cases and journeys per stakeholder requirements
- Writing bot-training (dialogflow) and answers
- Consulting and knowledge-transfer on chatbots and digital assistants for planning of future project-requirements
2016 ? 2019: Developed concepts, use cases, and user journeys tailored
Rolle: Conversation Designer for Digital Assistants ? UX Consultant ? Coach for Content Teams
Kunde: Vodafone Group Plc., Düsseldorf - Freelancer
Aufgaben:
- Developed concepts, use cases, and user journeys tailored to stakeholder requirements, ensuring efficient and intuitive digital assistant interactions
- Built and trained NLU models for leading platforms including IBM Watson, MS LUIS/Bot Designer, Amazon Alexa, and Google Dialogflow, enhancing the accuracy and responsiveness of conversational bots
- Crafted engaging and effective answers and dialogues
- Coached chatbot teams and conversation designers in 15+ markets, ensuring consistency in design and training while promoting best practices
2013 ? 2019: Contributed to 25+ projects across 15+ markets
Rolle: UX Writer for Mobile Apps ? Consultant
Kunde: Vodafone Group Plc., Düsseldorf - Freelancer
Aufgaben:
- Contributed to 25+ projects across 15+ markets (MyVodafone, Wallet, Message+, Call+, IoT)
- Created and maintained master copy in English and German, while reviewing and refining localized translations to ensure consistency and clarity
- Collaborated closely with UX-designers to develop detailed UX specifications, ensuring alignment between design and content for a seamless user experience
- Developed tone of voice guidelines and a comprehensive company glossary, ensuring brand consistency across platforms and markets
- Worked in sprint-based environments (Agile, Scrum), adapting quickly to project needs and ensuring timely delivery of UX writing solutions