Profile:
- Over 10 years experience with online advertising and rich media. Experienced with ad serving process in general, from creating campaigns until fixing bugs on publishers side. Experience with the most common ad servers around: Adform, Sizmek (formerly Mediamind/Eyeblaster) Doubleclick, Flashtalking
- Working since 2008 as a freelancer on banner production, having produced mostly everything from simple banners until special formats and Takeovers
- Mobile banner production using animation engines like Greensock's TweenLite, Jquery and CSS animation
Roles within the years of Adform and MediaMind (Sizmek):
- Responsible for the whole creative account management for DACH market (Germany, Switzerland and Austria)
- Training creative agencies on creating and uploading banners with the Eyeblaster/MediaMind/Adform Workshop extensions for Flash and HTML5 toolkit
- Brainstorming with creative agencies and publisher on new ideas and how to make them technically possible
- creating templates for special formats/takeovers upon request from creative agencies and/or publishers
- Experienced on the whole process of creating campaigns until sending redirects to the publisher, including creating placements, targeting/rotation/schedules, i.e. ?Smart Versioning? (dynamic content component from MediaMind)
- fixing ?broken? flash files, rebuilding file to match ad server?s specifications
- certifying (and/or coordinating certification) of special formats on big publishers
- direct contact with agencies and publishers whenever they needed support on Flash or the platform
- fixing bugs on ad delivery with workaround and/or JavaScript fixes
Roles within MEC Interaction:
- Multimedia developing, programming Flash banners according to Designers storyboard and Ad server specifications ? mostly, banners went online over Eyeblaster, Eyewonder or standard Doubleclick