Present: Creation of the core marketing stack

Role: Principal

Customer: On request

Tasks:

• The Company delivers content marketing that helps small organizations thrive amid chaos
• Services include: creation of the core marketing stack (brand messaging framework, site content, lead generator); brand and content strategy; and bespoke marketing content

2012 - today: Business design, brand, merchandising

Role: Co-Founder

Customer: On request

Tasks:

• Business design, brand, merchandising, marketing, project management, art direction, writing (40+ books), and more for children?s book publishing startup

07/2021 - 12/2023: Operationalization plan

Role: CMO

Customer: On request

Tasks:

• Strategic deliverables: brand strategy, framework, and operationalization plan; company culture strategy; overall marketing strategy, including: content strategy (blog, social media strategy, newsletter, etc.); retention strategy; and the Momo BHAG
• Tactical deliverables: all website content; sales collateral (one-sheets, presentation decks, one-liner); investor content; explainer video; newsletter copy and production; blog copy and production; ad copy; trade-show content; selection of CRM, email-marketing, and webinar platforms; and creation of a knowledge base

01/2019 - 05/2020: Content-marketing

Role: Sr. Copywriter, Content Strategist

Customer: Gravity Payments

Tasks:

• Content-marketing strategy and execution, brand messaging, go-to-market strategy, copywriting, and marcomm for iconic payment processing company

2013 - 2020: Develop and execute copy and content strategy

Role: Founder

Customer: On request

Tasks:

• Develop and execute copy and content strategy for startups and growing companies, including Tech Strat, Lakeside School, and Capelli's
• Duties include: messaging, lead generation, strategy, blogging, PR, retention campaigns, and ebook creation

02/2016 - 01/2019: Various activities

Role: Copy Director

Customer: Yesler

Tasks:

• As copy director: Developed Yesler?s story-based approach to copywriting; created Coffeewriters blog and resource library; developed copywriter culture
• As writer/strategist: Nurture email strategy, demand generation, brandwriting, and copy for ads, sales emails, video scripts, infographics, ebooks, blogs, social media, and more
• Clients: Microsoft, Google, Zillow, Amazon, SAP Concur, Concentrix, and Pitney Bowes

09/2015 - 02/2016: Copywriting and content strategy

Role: Copywriter

Customer: POP

Tasks:

• Copywriting and content strategy for clients such as Microsoft, VMware, Trident Seafoods, Target, and Starbucks