• Responsible for development and implementation of sales strategies and full sales cycle for Data Analytics services for DACH region for an aggregate annual revenue of 2M

• Responsible for account mining and expansion strategies for $2.5M Annual revenue and a NPS score of 9.5 from 6 parallel streams of engagement
  
• Scaled up a multi geography team of 20+ members in AI, BI, DE and business presentation skills
• Ran ?Dashboards to Decision-boards? program to revamp Tableau and PowerBI implementation to reduce redundant elements and enabled GenAI capabilities reducing time to insights by 40%
• Co-created cloud ETL architecture for a leading German media company to collate data from multiple sources and create a centralized data lake and warehouse in AWS, Deltalake and Snowflake
• Established Operations framework across People, Process and Technology leading to a 99.5% data availability SLA adherence
• Ran data migration plan to onboard ~ 650TB of data from multiple sources in the cloud data lake and warehouse in a lift and shift as well as refactor mode
• Lead a DevOps engagement to build continuous data ingestion pipelines processing 50TB data every month across 80+ sources
• Run continuous cost optimization across processing layer and data storage layer, bringing down the average ETL and storage cost by 60% within a year
• Continuously run POCs to try out new services and features, to keep the platform running with the latest version and services to bring in operational efficiencies
  

• Performed an Audit of current digital transformation strategy of a baby nutrition client. Interacted with country brand managers across the globe to understand their priorities and recommended a set of KPIs and roadmap for each market- aimed at optimizing the enrollment funnel and increasing engagement by 35%
• Provided Analytics-backed solutions and data-driven insights into customer behavior and deep-dive analysis into website traffic and key web KPI?s. Tools/Techniques: Google Analytics, Google tag manager, Tableau
• Suggested experiments to run (A/B tests) and performed hypothesis testing on the website designs, layout and form structure to recommend changes on the website. Tools: Google Analytics, Optimizely

• Led and managed a team of 15+ data scientists for fortune 500 CPG, Tech and Industrials clients in Europe and US. Responsible for client engagement, delivery, pre-sales and business development activities
• Key projects delivered as delivery manager for US and European companies

CPG and Retail ( PepsiCo, Reckitt Benckiser, Walmart, Sears):

• MMM and market entry strategies for leading beverage and snack manufacturer by leveraging external and internal data saving an average of $2M in marketing spent
• Performed an Audit of current digital transformation strategy of a baby nutrition client. Interacted with country brand managers across the globe to understand their priorities and recommended a set of KPIs and roadmap for each market- aimed at optimizing the enrollment funnel and increasing engagement by 35%
• Calculated the significance and the impact of equity metrics on sales at a brand-country level and helped client to optimize budget in tracking brand equity
• Leveraged Analytics and Machine learning to optimize headcounts and hiring process for the largest retailer in the US market leading to a reduction in temporary hires expenditure by 12%
• Completed multiple text analytics projects for FMCG clients and did an analysis to identify the demand spaces and the functional, technical and emotional drivers for those events

Industrials ( BMW, ExxonMobil, AstraZeneca ):

• Led a team to build a Supply chain visibility solution aimed at optimizing inventory and demand forecasting for a leading snacks manufacturer leading to 2% better OSA leveraging IOT data
• Reduced contract processing time by 11X by leveraging AI driven models for pattern matching and NLP for a British Pharmaceutical company
• Leveraged AI based pattern detection algorithm to understand driving behaviour and help reduce warranty costs by 5% for a leading German auto manufacturer
• Lead a team to build Machine Vision solution to automate gas leak detection in LNG plant with the help of IR cameras led to reduced exposure & cost savings for US based Oil company

Tech (ProSiebenSat.1, Bisnode):

• Co-created cloud ETL architecture for a leading German media company to collate data from multiple sources and create a centralized data lake and warehouse in AWS, Databricks Deltalake and Snowflake and Ran data migration plan to onboard ~ 650TB of data from multiple sources in the cloud data lake and warehouse in a lift and shift as well as refactor mode
• Ran ?Dashboards to Decision-boards? program to revamp Tableau and PowerBI implementation to reduce redundant elements and enabled GenAI capabilities reducing time to insights by 40%
• Established Operations framework across People, Process and Technology leading to a 99.5% data availability SLA adherence

Solutions and frameworks:

• Devised Analytics-Driven Precise Targeting: A comprehensive framework powered by Analytics and Social media analysis to understand the new age consumer build targeting strategy around their consumption behavior, occasion of use and personal preferences (URL on request)
• Designed a framework for accessing the maturity of companies in terms of Analytics capabilities and suggesting recommendations based on the industry best practices  (URL on request)

• Led two teams to build HR analytics dashboards for a large US retailer providing a consolidated view of the workforce showcasing the headcount, recruitment, exits, promotions and training activities related information across Geographies and Job levels.

• Calculated the significance and the impact of equity metrics on sales at a brand-country level and helped client to in tracking brand equity
• Completed multiple projects for Beverage and Snacks division in GenAI and did an analysis to identify the demand spaces and the functional, technical and emotional drivers for those events
• Led a team for for the largest Food and Beverage manufacturer to help them in optimizing budget allocation for TV advertisement 

• Responsible for implementation of billing solutions for telecom & power distribution clients
• Managed Oracle database and ETL process for infrastructure upgradation