2023 - Today: Developed the UX for a SAP-based Software

Place of Work: Zurich

Role: Lead Advisor Product Experience

Customer: Tenthpin Solutions

Tasks:

• Developed the UX for a SAP-based Software for the Life Science sector, including the UX Architecture & Design Exploration
• Led the branding initiative & managed Stakeholders to ensure alignment
• Oversaw the hiring of designers & established UX Research guidelines & design principles, fostering a business oriented yet user-centric approach throughout the project

2021 - 2022: Designed the information architecture of the digital postbox

Place of Work: Luzern

Role: Senior Product Design & Research

Customer: PEAX AG

Tasks:

• Designed the information architecture of the digital postbox, along with creating new & enhancing existing features
• Implemented user research & testing guidelines
• spearheaded conversion optimization for the Website
• advocated for the approach of cross-functional teams

2020 - 2021: Responsible for building & leading the product design team

Place of Work: Zürich

Role: Head of Product Design

Customer: Scout24 Schweiz AG

Tasks:

• overseeing the development of UX improvements, creation of the Design System, UX Workflows & enhancing the conversion rate of Landing Pages
  
• Managed the successful implementation of the rebranding for financescout24.ch and managed budgets

2020 - 2020: Developed a new product

Place of Work: Hamburg

Role: Senior UX Designer

Customer: FFG Finanzcheck

Tasks:

• Developed a new product that was aimed to help users have a complete understanding of their credits and liabilities
• Improved conversion rates significantly and introduced UX Copywriting to support our efforts and improve conversion optimization
• We became cashflow positive in 9 months

2018 - 2020: Developed and enhanced new and existing features

Place of Work: Düsseldorf

Role: UI/UX Designer

Customer: Stepstone Continental Europe

Tasks:

• Developed and enhanced new and existing features with a usercentric, data-driven approach across B2B & B2C streams for the DE |BE | FR & UK platform

2016 - 2018: PAN-EU B2B online shop at Heineken

Place of Work: Düsseldorf

Role: Visual Designer

Customer: IBMiX (exc.io)

Tasks:

• Lead designer for the PAN-EU B2B online shop at Heineken
• I consulted in frequent user story workshops, ran user tests with a lab and hired and onboarded new designers
• I managed UX workflows and coordinated A/B tests for optimal outcomes

2008 - 2016: Freelance & Employment

Place of Work: Düsseldorf & Cologne

Role: UX & Visual Designer for a diverse range of Products

Customer: various