Inklusive Marketingstrategien, Internationales Projektmanagement, Zielgruppenspezifische Texte
Aktualisiert am 07.06.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 09.06.2024
Verfügbar zu: 50%
davon vor Ort: 100%
internationale Projekterfahrung
Marketingprozesse
Texte
E-Mail Marketing
Content Marketing
Strategie
Marketingstrategie
Marketing Audit
Digitale Projekte
Website Optimierung
Content Management
Marketing Automation
Brand Management
Marketing Controlling
BI-Reporting
Website-Monitoring
Newsletter
Adobe Illustrator
Adobe Photoshop
Google Analytics
Agile Marketing
Wordpress
Mailchimp
Deutsch
Muttersprache
Englisch
fließend
Französisch
Grundkenntnisse
Polnisch
Muttersprache

Einsatzorte

Einsatzorte

Frankfurt am Main (+50km)
Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

3 Jahre 4 Monate
2020-09 - 2023-12

Marketingstrategie und Kommunikation für ein führendes IT-Unternehmen

Marketingexpertin Marketing Marketingkonzept Marketingstrategie ...
Marketingexpertin
  • Unabhängige Sparringspartnerin für die Marketing Managerin
  • Go-to-Market-Planung
  • Planung von Events
  • Entwicklung und Implementierung von Webinaren 
  • Lokalisierung globaler Kampagnen 
  • Content Marketing
  • E-Mail-Marketing
  • Texte
Software Hardware
Marketing Marketingkonzept Marketingstrategie E-Mail E-Mail-Marketing Content Content Marketing Content Management Strategie Beratung
Börsennotiertes IT-Unternehmen
Remote
3 Monate
2023-04 - 2023-06

Marketing Audit und inhaltliches Konzept für eine neue Website

Beraterin Marketing Marketingstrategie Marketing Audit ...
Beraterin

- Marketing Audit

- Definition der Marketingstrategie

- Ausarbeiten eines inhaltlichen Konzeptes für die neue Website

Software
Marketing Marketingstrategie Marketing Audit Beratung Konzeption Strategie Strategieberatung Kommunikationsprotokoll
Mittelständisches IT-Unternehmen
Remote / Wiesbaden

Kompetenzen

Kompetenzen

Top-Skills

internationale Projekterfahrung Marketingprozesse Texte E-Mail Marketing Content Marketing Strategie Marketingstrategie Marketing Audit Digitale Projekte Website Optimierung Content Management Marketing Automation Brand Management Marketing Controlling BI-Reporting Website-Monitoring Newsletter Adobe Illustrator Adobe Photoshop Google Analytics Agile Marketing Wordpress Mailchimp

Produkte / Standards / Erfahrungen / Methoden

Text
Experte
Strategie
Experte
Projektmanagement
Fortgeschritten

ROAD TAKEN

I was born in Poland, raised in Germany and socialised within quite big corporates [Deutsche Bank, UL (Underwriters Laboratories), JLL (Jones Lang LaSalle), Johnson Controls]. After having received a degree in business administration, for 12 years I had enjoyed working in international teams, obtained a Marketing Management Certificate at Henley Business School and participated in many other talent development measures.

  • In a Fortune 100 company with a 40 billion turnover I carried out a marketing audit for a business area that employed 17,000 very fine people. Nothing stayed the same afterwards. Together with the management team, I was able to implement the very first marketing strategy in the history of that business area along with a marketing intelligence system.
  • All this happened on a global basis, with the help of stunned colleagues who used to consider marketing a dubious discipline that is up to no good. This was the last stop on my journey as a marketing manager and a very important part of the preparation process for my new life as an...

Independent Sparring Partner

Today, under the name of FREIWASSER Marketing, I help marketing leaders reach their goals: I develop marketing strategies, manage projects and write copy. Every single day feels like an adventure - I love it.


FUN FACT

On one of my business trips I found a postcard while waiting for the plane to take off. It said ?It?s never too late to be what you might have been.? I turned these words into a personal motto - and a lot of great things happened since! You would be surprised... Interested in hearing the details? Let?s have a chat.


EXECUTIVE SUMMARY

  • located in: Frankfurt am Main
  • work experience: > 20 years
  • status as of 12/2012: self-employed
  • mentor: Mentor Lane
  • author: no goldfish - Blog
  • diversity advocate: Brands + Diversity

Programmiersprachen

HTML
Basiskenntnisse

Managementerfahrung in Unternehmen

Global Marketing Manager / Strategy
Marketing Manager / CRM / Communications

Branchen

Branchen

xxx IT & Technologie

xxx Immobilien

xxx Finanzen

xx Automotive

xx Healthcare

xx Prüfung & Zertifizierung

x Konsumgüter

Einsatzorte

Einsatzorte

Frankfurt am Main (+50km)
Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

3 Jahre 4 Monate
2020-09 - 2023-12

Marketingstrategie und Kommunikation für ein führendes IT-Unternehmen

Marketingexpertin Marketing Marketingkonzept Marketingstrategie ...
Marketingexpertin
  • Unabhängige Sparringspartnerin für die Marketing Managerin
  • Go-to-Market-Planung
  • Planung von Events
  • Entwicklung und Implementierung von Webinaren 
  • Lokalisierung globaler Kampagnen 
  • Content Marketing
  • E-Mail-Marketing
  • Texte
Software Hardware
Marketing Marketingkonzept Marketingstrategie E-Mail E-Mail-Marketing Content Content Marketing Content Management Strategie Beratung
Börsennotiertes IT-Unternehmen
Remote
3 Monate
2023-04 - 2023-06

Marketing Audit und inhaltliches Konzept für eine neue Website

Beraterin Marketing Marketingstrategie Marketing Audit ...
Beraterin

- Marketing Audit

- Definition der Marketingstrategie

- Ausarbeiten eines inhaltlichen Konzeptes für die neue Website

Software
Marketing Marketingstrategie Marketing Audit Beratung Konzeption Strategie Strategieberatung Kommunikationsprotokoll
Mittelständisches IT-Unternehmen
Remote / Wiesbaden

Kompetenzen

Kompetenzen

Top-Skills

internationale Projekterfahrung Marketingprozesse Texte E-Mail Marketing Content Marketing Strategie Marketingstrategie Marketing Audit Digitale Projekte Website Optimierung Content Management Marketing Automation Brand Management Marketing Controlling BI-Reporting Website-Monitoring Newsletter Adobe Illustrator Adobe Photoshop Google Analytics Agile Marketing Wordpress Mailchimp

Produkte / Standards / Erfahrungen / Methoden

Text
Experte
Strategie
Experte
Projektmanagement
Fortgeschritten

ROAD TAKEN

I was born in Poland, raised in Germany and socialised within quite big corporates [Deutsche Bank, UL (Underwriters Laboratories), JLL (Jones Lang LaSalle), Johnson Controls]. After having received a degree in business administration, for 12 years I had enjoyed working in international teams, obtained a Marketing Management Certificate at Henley Business School and participated in many other talent development measures.

  • In a Fortune 100 company with a 40 billion turnover I carried out a marketing audit for a business area that employed 17,000 very fine people. Nothing stayed the same afterwards. Together with the management team, I was able to implement the very first marketing strategy in the history of that business area along with a marketing intelligence system.
  • All this happened on a global basis, with the help of stunned colleagues who used to consider marketing a dubious discipline that is up to no good. This was the last stop on my journey as a marketing manager and a very important part of the preparation process for my new life as an...

Independent Sparring Partner

Today, under the name of FREIWASSER Marketing, I help marketing leaders reach their goals: I develop marketing strategies, manage projects and write copy. Every single day feels like an adventure - I love it.


FUN FACT

On one of my business trips I found a postcard while waiting for the plane to take off. It said ?It?s never too late to be what you might have been.? I turned these words into a personal motto - and a lot of great things happened since! You would be surprised... Interested in hearing the details? Let?s have a chat.


EXECUTIVE SUMMARY

  • located in: Frankfurt am Main
  • work experience: > 20 years
  • status as of 12/2012: self-employed
  • mentor: Mentor Lane
  • author: no goldfish - Blog
  • diversity advocate: Brands + Diversity

Programmiersprachen

HTML
Basiskenntnisse

Managementerfahrung in Unternehmen

Global Marketing Manager / Strategy
Marketing Manager / CRM / Communications

Branchen

Branchen

xxx IT & Technologie

xxx Immobilien

xxx Finanzen

xx Automotive

xx Healthcare

xx Prüfung & Zertifizierung

x Konsumgüter

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