Telefonica manages a wide range of 12 brands, presenting a unique challenge in maintaining design consistency and efficiency across all brands. To address this complexity, I developed a universal design solution that could be easily adapted to all existing and new brands. I created a token-based white-label design system that allowed seamless customization for each brand, ensuring that each maintained its individuality while adhering to a unified design standard.

Challenge

Telefonica manages a wide range of 12 different brands, making it challenging to maintain design consistency and efficiency across all brands.

Strategy

Develop a universal design solution that could be easily adjusted and applied to all existing and new brands.

Solution

Created a token-based white-label design system that is highly adaptable, allowing for seamless customization across all brands, ensuring consistency while catering to individual brand identities.

At BMW, I was part of the Vehicle Configurator team, where I tackled the challenge of modernizing an outdated interface and a segmented workflow. My strategy focused on close collaboration with cross-functional teams to develop a centralized design strategy and streamline the workflow. I led the implementation of a centralized Design System in Figma, which ensured consistency and improved user experience within the Vehicle Configurator. This system not only modernized the user interface but also ensured that all design decisions aligned with BMW?s high brand standards.

Challenge

The BMW Vehicle Configurator had outdated interfaces and a segmented workflow, leading to inconsistent user experiences.

Strategy

Collaborate with cross-functional teams to revamp the design system and streamline the workflow.

Solution

Managed and implemented a centralized Configurator Design System in Figma, unifying the Vehicle Configurator?s interface. This resulted in a modern, user-friendly experience that aligned with BMW?s brand values.

At Personio, I developed and managed a comprehensive design system for web components, creating a unified set of design guidelines and component libraries tailored to the company?s needs. This system became a vital toolkit for designers and developers, ensuring consistent, high-quality, on-brand digital experiences. I also oversaw the system?s ongoing updates, adapting it to evolving product requirements and user needs. My work helped establish a strong, cohesive digital presence for Personio, enhancing both user experience and brand consistency.

As the first UI/UX designer at Home Shopping Europe, my primary task was to integrate user experience into the company?s culture and establish a user-centric approach. In this role, I built a comprehensive design system from the ground up and introduced UX processes that quickly became integral to the product development cycle. These initiatives significantly improved the consistency and quality of the company?s digital products, resulting in a better user experience and increased business success.

Challenge

Lack of focus on UI/UX and no design system within the company.

Strategy

Introduce a user-centric approach and build a comprehensive design system from the ground up.

Solution

Successfully established a design system and integrated UX processes, making them central to product development. This significantly improved the consistency and quality of HSE?s digital products.