Digital and Performance Marketing Evangelist with 18+ years of Cross-Channel (ROI focused ) Paid Search & Digital Marketing Expertise.
Aktualisiert am 02.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 02.09.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Performance Marketing and Paid Search Management
Online Marketing
Online Cross Channel Marketing and Campaing
? Comprehensive knowledge of bid management
A/B-testing
conversion optimization
Campaign development and management B2B and B2C in 80+ industries
Cross-channel digital strategy creation
SEA
SEO
Display Advertising
Retargeting
Digital trend research and analysis regarding customer behavior and technical developments
? Data-driven performance management
English
Muttersprache
German
A2.1
Armenian
Farsi

Einsatzorte

Einsatzorte

Deutschland
möglich

Projekte

Projekte

2 years 1 month
2022-12 - now

Devised, planned and steered cross-channel digital strategy

Director of Performance Marketing
Director of Performance Marketing
  • Reporting to Chief Growth Officer, drove growth, efficiency and revenue targets with a 7- digit annual budget - SEA, SEO, Display, Retargeting, Social, Affiliate & Email.
  • Responsible for digital budget and revenue forecasting targets by analyzing current trends, market fluctuations, resources, and campaign performance.
  • Devised, planned and steered cross-channel digital strategy, focusing on tactical customer targeting across awareness, consideration and purchase phases. Close collaboration with Csuite and cross-functional stakeholders, steering alignment of cross-channel KPIs with online and offline marketing activities.
  • Hired, built and mentored team of 7 with vision to scale to 18 by end of the year. Handpicked team based on complimentary skillset, utilize individual strengths to maximize team efficiency.
  • Introduced Snowflake database and Funnel.io to enhance current Martech stack - with internal PowerBI and Adobe Analytics setup - establishing multi-touch attribution, tracking and reporting based on customer journey. 
on request
1 year 5 months
2021-08 - 2022-12

Evaluation, re-design and restructuring of performance campaigns

Head of Online Marketing
Head of Online Marketing
  • Evaluation, re-design and restructuring of performance campaigns for 4 business units, focused on conversion optimization based on customer journey.
  • Re-envisioned and standardized conversion touch points and KPIs across channels to match business goals and objectives, collaborating with controlling and sales.
  • Selection and management of external digital marketing and tracking agencies to create additional and 'ready to use? resources.
meinestadt GmbH
Cologne
3 years 1 month
2018-06 - 2021-06

Development of online strategy and business processes

Paid Traffic Team Lead
Paid Traffic Team Lead
  • Advised company owner on performance campaigns for 4 affiliate websites while transitioning accounts from external agency to internal team management; resulting in consistently exceeded monthly performance targets by 120%+ on average.
  • Development of online strategy and business processes; complete top-down restructure and re-organization of campaigns, increasing online marketing budgets by 75% based on performance and profitability.
  • Established automated bid management algorithms and budget projection calculations with focus on ROI and CPA targets. Increased monthly online conversions by 300% while dropping CPA by 57% in the first year. 
Yourfirm GmbH
Munich
2 years 2 months
2016-05 - 2018-06

Optimization of account management processes

Digital Strategy Consultant
Digital Strategy Consultant
  • Data-driven performance management and development of cross channel digital strategies ? including success metrics based on digital trend research, customer behavior analysis, digital market penetration & competitor analysis.
  • Optimization of account management processes, KPI structure development, and bid management, including A/B-testing, and conversion optimization.
  • Growth and retention of client relationships.
1 year 7 months
2014-10 - 2016-04

Annual budget planning and data driven ROI management of paid search campaigns

Director of Performance Marketing
Director of Performance Marketing
  • Annual budget planning and data driven ROI management of paid search campaigns across 20+ industries from forecasting to execution and optimization.
  • Expert advice and collaboration with business leadership on cross channel digital strategy (Display, SEO, Programmatic, and UX/UI Design).
  • Identified opportunities for new business acquisitions and participated in client pitches resulting in $8M in new business.
  • Leadership focused on team development & mentoring.
on request
Toronto
2 years 8 months
2012-03 - 2014-10

variouse Tasks

Paid Search Lead
Paid Search Lead
  • Primary key accounts grew 4.2% YoY; while combined media budgets for secondary key accounts grew 35.4% YoY
  • 10-member reseller program, creating $10 million in yearly savings. 
Booyah Advertising
Denver
2 years 9 months
2009-07 - 2012-03

Implementation of automated reporting system

Paid Search Senior Manager
Paid Search Senior Manager
  • Managed Paid Search campaigns for clients including Christie Digital - $450 million international company: involving 6 separate business units. Doubled budget YoY.
  • Implementation of automated reporting system incorporating multiple data sources resulting in reduced man-hours by 87%, costs savings of 32% while increasing revenue by 138% in first 6 months
Envoke Marketing
Toronto
2 years 2 months
2007-06 - 2009-07

Created automated bid management tool

Paid Search Manager
Paid Search Manager
  • Created automated bid management tool, calculating keyword bid pricing and bid management, increasing productivity by 83% and created 15% cost savings on CPA.
Net Return Marketing
Denver

Aus- und Weiterbildung

Aus- und Weiterbildung

1995 - 1999

Image Arts (B.A.)

Ryerson University, Toronto/Canada


1993 - 1995

Fine Arts

Studies York University, Toronto/Canada

Kompetenzen

Kompetenzen

Top-Skills

Performance Marketing and Paid Search Management Online Marketing Online Cross Channel Marketing and Campaing ? Comprehensive knowledge of bid management A/B-testing conversion optimization Campaign development and management B2B and B2C in 80+ industries Cross-channel digital strategy creation SEA SEO Display Advertising Retargeting Digital trend research and analysis regarding customer behavior and technical developments ? Data-driven performance management

Produkte / Standards / Erfahrungen / Methoden

Profile
Best of two worlds: marrying numbers with people skills
  • Goal-orientated, creative and emphatic digital marketing expert, providing 18 years of crosschannel, analytical & data-driven experience with ?big-picture? strategic focus.
  • World class agency background with broad international experience in account management for 80+ industries; entrepreneurial mind-set in both B2B and B2C.
  • 12 years of leadership responsibilities with excellent stakeholder management and relationship building aptitude, including team building & mentoring.
  • Pioneering-qualities with hands-on and can-do-mentality; proven track-record for management and leadership of high-performance online campaigns with top ROI.
  • Great sales and presentation skills, including client facing pitches for sales and new business acquisition. 

Einsatzorte

Einsatzorte

Deutschland
möglich

Projekte

Projekte

2 years 1 month
2022-12 - now

Devised, planned and steered cross-channel digital strategy

Director of Performance Marketing
Director of Performance Marketing
  • Reporting to Chief Growth Officer, drove growth, efficiency and revenue targets with a 7- digit annual budget - SEA, SEO, Display, Retargeting, Social, Affiliate & Email.
  • Responsible for digital budget and revenue forecasting targets by analyzing current trends, market fluctuations, resources, and campaign performance.
  • Devised, planned and steered cross-channel digital strategy, focusing on tactical customer targeting across awareness, consideration and purchase phases. Close collaboration with Csuite and cross-functional stakeholders, steering alignment of cross-channel KPIs with online and offline marketing activities.
  • Hired, built and mentored team of 7 with vision to scale to 18 by end of the year. Handpicked team based on complimentary skillset, utilize individual strengths to maximize team efficiency.
  • Introduced Snowflake database and Funnel.io to enhance current Martech stack - with internal PowerBI and Adobe Analytics setup - establishing multi-touch attribution, tracking and reporting based on customer journey. 
on request
1 year 5 months
2021-08 - 2022-12

Evaluation, re-design and restructuring of performance campaigns

Head of Online Marketing
Head of Online Marketing
  • Evaluation, re-design and restructuring of performance campaigns for 4 business units, focused on conversion optimization based on customer journey.
  • Re-envisioned and standardized conversion touch points and KPIs across channels to match business goals and objectives, collaborating with controlling and sales.
  • Selection and management of external digital marketing and tracking agencies to create additional and 'ready to use? resources.
meinestadt GmbH
Cologne
3 years 1 month
2018-06 - 2021-06

Development of online strategy and business processes

Paid Traffic Team Lead
Paid Traffic Team Lead
  • Advised company owner on performance campaigns for 4 affiliate websites while transitioning accounts from external agency to internal team management; resulting in consistently exceeded monthly performance targets by 120%+ on average.
  • Development of online strategy and business processes; complete top-down restructure and re-organization of campaigns, increasing online marketing budgets by 75% based on performance and profitability.
  • Established automated bid management algorithms and budget projection calculations with focus on ROI and CPA targets. Increased monthly online conversions by 300% while dropping CPA by 57% in the first year. 
Yourfirm GmbH
Munich
2 years 2 months
2016-05 - 2018-06

Optimization of account management processes

Digital Strategy Consultant
Digital Strategy Consultant
  • Data-driven performance management and development of cross channel digital strategies ? including success metrics based on digital trend research, customer behavior analysis, digital market penetration & competitor analysis.
  • Optimization of account management processes, KPI structure development, and bid management, including A/B-testing, and conversion optimization.
  • Growth and retention of client relationships.
1 year 7 months
2014-10 - 2016-04

Annual budget planning and data driven ROI management of paid search campaigns

Director of Performance Marketing
Director of Performance Marketing
  • Annual budget planning and data driven ROI management of paid search campaigns across 20+ industries from forecasting to execution and optimization.
  • Expert advice and collaboration with business leadership on cross channel digital strategy (Display, SEO, Programmatic, and UX/UI Design).
  • Identified opportunities for new business acquisitions and participated in client pitches resulting in $8M in new business.
  • Leadership focused on team development & mentoring.
on request
Toronto
2 years 8 months
2012-03 - 2014-10

variouse Tasks

Paid Search Lead
Paid Search Lead
  • Primary key accounts grew 4.2% YoY; while combined media budgets for secondary key accounts grew 35.4% YoY
  • 10-member reseller program, creating $10 million in yearly savings. 
Booyah Advertising
Denver
2 years 9 months
2009-07 - 2012-03

Implementation of automated reporting system

Paid Search Senior Manager
Paid Search Senior Manager
  • Managed Paid Search campaigns for clients including Christie Digital - $450 million international company: involving 6 separate business units. Doubled budget YoY.
  • Implementation of automated reporting system incorporating multiple data sources resulting in reduced man-hours by 87%, costs savings of 32% while increasing revenue by 138% in first 6 months
Envoke Marketing
Toronto
2 years 2 months
2007-06 - 2009-07

Created automated bid management tool

Paid Search Manager
Paid Search Manager
  • Created automated bid management tool, calculating keyword bid pricing and bid management, increasing productivity by 83% and created 15% cost savings on CPA.
Net Return Marketing
Denver

Aus- und Weiterbildung

Aus- und Weiterbildung

1995 - 1999

Image Arts (B.A.)

Ryerson University, Toronto/Canada


1993 - 1995

Fine Arts

Studies York University, Toronto/Canada

Kompetenzen

Kompetenzen

Top-Skills

Performance Marketing and Paid Search Management Online Marketing Online Cross Channel Marketing and Campaing ? Comprehensive knowledge of bid management A/B-testing conversion optimization Campaign development and management B2B and B2C in 80+ industries Cross-channel digital strategy creation SEA SEO Display Advertising Retargeting Digital trend research and analysis regarding customer behavior and technical developments ? Data-driven performance management

Produkte / Standards / Erfahrungen / Methoden

Profile
Best of two worlds: marrying numbers with people skills
  • Goal-orientated, creative and emphatic digital marketing expert, providing 18 years of crosschannel, analytical & data-driven experience with ?big-picture? strategic focus.
  • World class agency background with broad international experience in account management for 80+ industries; entrepreneurial mind-set in both B2B and B2C.
  • 12 years of leadership responsibilities with excellent stakeholder management and relationship building aptitude, including team building & mentoring.
  • Pioneering-qualities with hands-on and can-do-mentality; proven track-record for management and leadership of high-performance online campaigns with top ROI.
  • Great sales and presentation skills, including client facing pitches for sales and new business acquisition. 

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