2022 - 2023: Creation of a new digital strategy

Role: Senior Digital Brand Manager, Interim Brand Lead Infectious diseases

Customer: Takeda Pharma BU GINEVA, BioNTech SE, Berlin

Tasks:

10 months: Takeda Pharma BU GINEVA, Senior Digital Brand Manager, Berlin

• Creation of a new digital strategy
• Creation of a Media strategy
• Creation of an omnichannel strategy & Advice on campaigns
• Digital brand management for the Entyvio brand
• Development of a customer experience and customer journey
• Reporting and KPI-Management

05 months: BioNTech SE / Interim Brand Lead Infectious diseases, Berlin

• Launch excellence of new products /TRIS 12+, TRIS 05-1 and Omicron Update,
• Development of the new brand plan 2023,
• Definition of the differentiation between competitors
• Responsible for all campaigns & Media
• Team leadership of internal and PMOs
• Agency control

2021 - 2022: Brand management mostly digital Marketing

Role: Interim Digital Brand Mang., Interim Omnichannel Manager

Customer: Vifor Pharma Global (HQ), Schweiz, Takeda Pharma BU Gastroenterology, Berlin, Novo Nordisk Kopenhagen (HQ), Kopenhagen

Tasks:

3 months: Vifor Pharma Global (HQ), Schweiz

• Implementation of a global digital factory for the countries Germany, Scandinavia, Australia & UAE
• Facilitation of internal processes
• Cross-functional collaboration and alignment with an international team
• Management of multiple internal and external stakeholders
• Bridging between IT experts and marketing teams.
• Advice & support of the brand team
• Project management and tracking of progress

10 months: Takeda Pharma BU Gastroenterology, Interim Digital Brand Mang. Berlin

• Brand management mostly digital Marketing
• Creation of a new digital strategy
• Creation of an omnichannel strategy
• Advice on campaigns and all digital channels of Takeda Germany
• Digital brand management for the Entyvio brand

4 months: Novo Nordisk Kopenhagen (HQ), Interim Omnichannel Manager Kopenhagen

• Strategic partner for the global brand teams responsible for overall strategic dialogue, sparring and collaborating with high prioritized brands.
• Focus on demonstrating business impact by making MCE a strategic enabler for global brands and translating brand strategies into tangible multichannel plans

Role: Interim Digital Excellence Manager, Interim Account Manager, Interim Head of Brand

Customer: AstraZeneca Pharma BU Respiratory, Hamburg, Antwerpes AG, Köln, WW (formerly Weight Watchers), Düsseldorf

Tasks:

11 Months: AstraZeneca Pharma BU Respiratory, Interim Digital Excellence Manager Hamburg

• Development of digital marketing campaigns and digital media strategies
• Digital strategy development, improvement, and implementation
• Optimization of launch strategies
• Cross-functional management of the brand teams
• Portfolio and Investment Management
• KPI-Management

2 Months: Antwerpes AG, Interim Account Manager, Köln

• Account management / customer management for AstraZeneca, Jansen Cilag & UTC-Pharma
• Project management and briefing of the creation and web development.
• Quality and cost control of the projects Distribution of tasks in the project teams

7 Months: WW (formerly Weight Watchers), Interim Head of Brand, Düsseldorf

• Campaign / Media management for Germany and Switzerland including local insights and peculiarities.
• Control of implementation in high-awareness channels (TV, online video, print)
• Creation of internal synergies/ensuring
• Digital, content, CRM
• Evaluation of new communication channels and strategies
• Ensuring an integrated communication and branding approach in the sense of a uniform brand management

Role: Internationales Marketing (AtL), Interim Global Manager eCommerce

Customer: Henkel AG & Co. KGaA, Düsseldorf, Deichmann SE, Essen

Tasks:

3 Months: Henkel AG & Co. KGaA, Interim Global Manager eCommerce, Düsseldorf

• Development of strategic partnerships (global) in the SBUs
• Creation of business plans, Media plans and budgets
• Management of cross-functional projects to improve eCommerce performance Collaboration with all teams worldwide to develop and provide an in-depth understanding of local markets and requirements, e.g. market size, dynamite, purchasing activities, competitive analysis, trends and best practices
• Working closely with regional and local teams to develop new channels and custom action plans to strengthen existing eCommerce activities.

5 months: Deichmann SE, Internationales Marketing (AtL), Essen

• Marketing mix of the respective countries in coordination with the respective marketing heads of the countries
• Success control and reporting
• Control of the respective agencies

Role: Digital Transformation Manager

Customer: thyssenkrupp Steel AG, Duisburg

Tasks:

• Advising and coaching the European management and the DACH marketing department in relation to the company?s marketing and sales processes (digital, online).
• Analysis of the existing digital strategy and processes
• Development of an optimized digital and online strategy
• Development of an implementation and communication concept
• Training and coaching of the new digital and online concept.
• Website performance optimization

Role: Social Media Concept, Interim Account Director, Interim E-Commerce Manager

Customer: Deutsche Telekom AG, Bonn, L O´réal & Ogilvy & Mather, Düsseldorf, aktionmensch e.V., Bonn

Tasks:

2 months: Deutsche Telekom AG, Social Media Concept, Bonn

• Conception of the new social media strategy for the group division Telekom B2B Europe including determination of the KPIs and the media budget

5 months: L O´réal & Ogilvy & Mather, Interim Account Director, Düsseldorf

• Responsible for all content / social media activities of the brand L'Oréal / Garnier DACH / FMCG
• Strategic coordination with the SEO/SEA agency regarding content
• Project management of various campaign sites - Wahre Schätze /Olia /Nutrisse / New Fructis
• Budget/project control from budget calculation to project plans, creative brief, production and final reporting
• Budget and project responsibility
• Technical and disciplinary leadership of the team

6 months: aktionmensch e.V., Interim E-Commerce Manager, Bonn

• Conception and implementation of various platform projects
• for a complete platform relaunch
• Creation of user cases / stories
• AB testing
• Operational project management including creation of agency briefings and project monitoring and management of the agency/s
• SEO seminar for Aktion Mensch PR and MA editorial staff
• SEO /SEA responsibility in cooperation with the project management and the SEA agency
• Responsibility for individual products such as the annual ticket Monitoring and control of all parties involved, both on the customer and agency side
• UX evaluation and error analysis

2014 - 2015: Management of the content unit including social media

Role: Interim Group Head, Interim Project Lead

Customer: Publicis Media, Düsseldorf, DELL Europe GmbH & Mediacomm,

Tasks:

15 months: Publicis Media, Interim Group Head, Düsseldorf

• Management of the content unit including social media (team of 5)
• Clients: OMEGA Pharma (OTC Abbey, XLS Medical) Coty (FMCG), Mercedes, Nestle, Nespresso, Postbank
• Key account support
• Strategic project planning & monitoring
• Various content and SEA projects for Mercedes Benz and OMEGA Pharma
• Brand strategic planning
• Employee talks / - assessment
• Interface to the internal department of media planning nationally and internationally
• Process and change management in cooperation with the management Sales planning and cost control

5 months: DELL Europe GmbH & Mediacomm, Interim Project Lead, Düsseldorf

• Project management for the social media/ B2B & B2C content campaign "Tough Enough"
• Marketing mix planning including within the framework of the entire campaign period.
• Coordination of the agencies involved, project monitoring and project management
• Planning of the project phases
• cost control

Awards:

• on request

Role: Interim Project Lead

Customer: mybod-e GmbH, Bad Honnef

Tasks:

• Strategic development of the mybod-e brand Responsible for the production of brand content Coordination of the agencies involved
• Negotiation of contracts with agencies and contractors
• Planning of the project phases
• Marketing planning and marketing responsibility strategic planning
• key account management

2010 - 2014: Development of the digital business area including e-commerce platform

Role: Digital Marketing Manager

Customer: ASICS GmbH, Neuss

Tasks:

• Development of the digital business area including e-commerce platform, performance marketing, brand microsites etc.
• Key Account Management (Digital) Coordination of digital marketing activities for Germany, Austria, Switzerland and Poland
• Control of media activities budget planning
• SEA / SEA planning in cooperation with the European headquarters and the media agency cooperation management