• Implemented a comprehensive digital transformation strategy, integrating sales, marketing, support, product, logistics, and end consumers resulting in 50% reduction of operational costs
• Delivered major projects: relaunch of www.parrot.com, new customer support forms, support section on parrot.com, customer interface for flight missions
• Product Owner: organisation of the backlog and sprints, priorisation, organisation of the agile ceremonies
• Management of a cross functional teams of FTEs and contractors
• Provided comprehensive business analytics and regular reports to C-level executives

Head of Ecommerce & Acquisition

• Responsible for all digital global marketing and acquisition campaigns and budget management
• Led the creation and optimization of a data-driven approach to digital advertising from brand awareness to customer acquisition
• Growth management on ecommerce sales channel:
  • Pricing & promotional offers on parrot.com, upsell and cross sell strategy (Result: +20% revenue)
  • Website funnel optimisation, AB testing, promotional campaigns, SEO (improved CR by 17%)
• Business reporting and analytics to C-level management, P&L responsibility for ecommerce revenue

• Responsible for the mobile application program
  • Coordination between the multiple programs internationally & across the different Photobox Group brands
  • Definition of risks and dependencies with the other programs as well as the roadmap
  • Developed the budget and operation plan for the program
• Created and executed new processes for the product team in alignment with the different programs
• Timely reporting of program status, progress and deadlines to C-level managers

Incubator Partnerships and German country manager

• Country manager Germany for a new card service website ?Papershaker?
  • Launch, go-to-market strategy, pricing, benchmark
• Partnerships and business development manager (France, Germany, UK)
  • Brand partnerships: negotiated and closed deals for new business opportunities (ex. vente-privee.com, Amazon local, 1001 mariages etc.)
  • Set up and managed affiliation program
  • Increased sales performance of affiliation and partnerships channels by 40%

• Defined and executed international online marketing strategy for Kusmi Tea and Løv Organic (Emailing, promotions, merchandising, social media, paid advertisement campaings)
• Built and negotiated brand cooperation for new client acquisition and branding

Google eBooks ? Affiliate program & retail partnerships manager

E-Commerce Project Manager event sales

• Planning and coordinating every stage of the event sales operations for the German website
• Cross-functional management of internal departments in order to meet high quality standards and deadlines
• Definition of pricing, margins and discounts of all products, product descriptions
• Sales analysis of the German sales and presentation for the team (managers & buyers)
• Tutoring and managing 3 new team members during the probation period