Marketing Interimsmanagement 9/2023 - 10/2024 - Media Industry
Responsibilities Marketing Automation:
- Implemented a marketing automation to streamline marketing processes.
- Digital Sales Funnel Conversion Rate Optimization: Enhanced
the efficiency of digital sales funnels to boost conversion rates.
- Lead Generation Campaigns: Designed and executed lead generation campaigns to engage potential customers.
- Process Optimization: Optimized marketing processes to reduce resource use and improve overall efficiency.
07/1994
A-Level (Abitur)
Gymnasium Walsrode
Qualifications
Connecting the dots of - Sustainability, Digitalization and Marketing
Why should companies be interested in sustainability - Economic value Due to the Green Claims Directive and the Corporate Sustainability Reporting Directive (CSRD), companies must now provide solid proof for any environmental claims they make. These rules aim to stop misleading claims and improve the credibility of a company's sustainability efforts. Violations can lead to fines of up to 4% of annual revenue.
? Ensure verifiability and transparency of sustainability strategy
? Avoid Greenwashing and prevent false or misleading sustainability statements
? Train the marketing department to communicate legally compliant
? Digital Sales to save costs, resources and reach target audiences efficiently
These steps help companies achieve sustainability goals, operate compliant and gain a competitive edge.
Profile
?With over 20 years of experience in Marketing and IT, I lead Microsoft's Green Team, turning sustainability plans into action. I've boosted marketing effectiveness by digitalising sales processes and using data analytics. Now, I'm combining my marketing skills with my passion for sustainability to enable companies contribute to a greener future.?
Additional Experience
07/2002 - 09/2003
Customer: BMW AG, Munich
02/2001 - 03/2001
Customer: ProSieben SAT1 AG, Unterföhring
08/2000 - 11/2000
Customer: Bertelsmann, Los Angeles, USA
04/2000 - 07/2000
Customer: KPMG Consulting, Munich
02/1997 - 08/1997
Customer: Scholz & Friends, Hamburg
Marketing Interimsmanagement 9/2023 - 10/2024 - Media Industry
Responsibilities Marketing Automation:
- Implemented a marketing automation to streamline marketing processes.
- Digital Sales Funnel Conversion Rate Optimization: Enhanced
the efficiency of digital sales funnels to boost conversion rates.
- Lead Generation Campaigns: Designed and executed lead generation campaigns to engage potential customers.
- Process Optimization: Optimized marketing processes to reduce resource use and improve overall efficiency.
07/1994
A-Level (Abitur)
Gymnasium Walsrode
Qualifications
Connecting the dots of - Sustainability, Digitalization and Marketing
Why should companies be interested in sustainability - Economic value Due to the Green Claims Directive and the Corporate Sustainability Reporting Directive (CSRD), companies must now provide solid proof for any environmental claims they make. These rules aim to stop misleading claims and improve the credibility of a company's sustainability efforts. Violations can lead to fines of up to 4% of annual revenue.
? Ensure verifiability and transparency of sustainability strategy
? Avoid Greenwashing and prevent false or misleading sustainability statements
? Train the marketing department to communicate legally compliant
? Digital Sales to save costs, resources and reach target audiences efficiently
These steps help companies achieve sustainability goals, operate compliant and gain a competitive edge.
Profile
?With over 20 years of experience in Marketing and IT, I lead Microsoft's Green Team, turning sustainability plans into action. I've boosted marketing effectiveness by digitalising sales processes and using data analytics. Now, I'm combining my marketing skills with my passion for sustainability to enable companies contribute to a greener future.?
Additional Experience
07/2002 - 09/2003
Customer: BMW AG, Munich
02/2001 - 03/2001
Customer: ProSieben SAT1 AG, Unterföhring
08/2000 - 11/2000
Customer: Bertelsmann, Los Angeles, USA
04/2000 - 07/2000
Customer: KPMG Consulting, Munich
02/1997 - 08/1997
Customer: Scholz & Friends, Hamburg